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Emerging Market Turkey & Coupon Codes 2013

alkuponu COUPON CODES Today, coupons are essential to everyone which want to save money. Though coupons have evolved rapidly since their inception. They can still stir the blood of the obsessive consumer with their promise of discount and deals. HISTORY OF COUPON 1887 When Coca-Cola became incorporated Asa Chandler - an Atlanta businessman and Coca-Cola partner - used hand written tickets for free glasses of Cola. THIS CARD ENTITLES YOU TO ONE GLASS OF Within two decades 1 in every ASA Chandler FRECoca-Cola nine Americans had received FOUNTAIN a free Coca-Cola drink. ANY DISPENSER OF GENUINE COCA-COLAS POSSIBLE IN FUTURE - DNA DISCOUNTS 2030 As fraudulent coupons become more frequent, retailers have taken drastic measures by issuing coupons to individuals only redeemable through DNA sampling. This will become so successful that government agencies will take up this approach and use DNA for ID cards. HOW COUPON CODES WORK? Generate & track codes Consumers SAVE TIME & MONEY RETAILER Consumers use coupon codes Marketing channel STRATEGIC WAYS BUSINESS CAN USE COUPON CODES The online coupon seems like a simple, straightforward way to increase conversions, but that's not necessarily the case. Rock-bottom discounts (see: Groupon) can actually have a negative effect on a boom spur sales at checkout, savvy business owners are finding ways to leverage discounts to track customers, build affiliate relationships and more. web business. Instead of using coupon codes to Retargeting & card abandonment Distribute Track & measure Reward loyal social network user/fans through partners your advertising ROI • retarget your banner or shopping cart • set quantity-based • simply use a different • you can offer coupon codes and discounts to limit and provide code for each ad abandonment emails affiliates with extra outlet (i.e. Bing vs. your most loyal fans to lure back to commissions on sales, so they have extra incentive to promote through Facebook, Twitter or Google+ Google vs. Facebook) your website so you can see which campaigns run better your offer *** Learn about your Use coupon codes in a crowded market Encourage Discount coupon action customer behaviour codes close sales • it's smart for retailers • create unique codes to be used through a • use coupon codes • coupon codes are a to offer discounts to that compete with other must-have for any online the first buyers, this variety of channels sites to sell the same business and on a creates scarcity and and check out the items, an extra 10% prominent place on your more people take path-to-purchase off bring the customer website it close sales action quickly with their decision back to your site Perform acts of kindness Consider customer Collaborate with to build brand loyalty acquisition cost your affiliates • give your employees a handful of discount • before you offer any • do not be stingy with your sort of discount, know affiliates, cuddle with him. In codes in varying your customer lifetime the long run everybody wins. increments and let value (CLV) and whether You, your customer and your them surprise customers offering a discount will affiliate. with them pay off in the long run DAILY DEALS VS. COUPON CODES Though new customers come in for daily deals, many businesses say promotions like these don't encourage repeat business. SATISFACTION (with repeat business after running a Groupon) 17% 82% Satisfied Unsatisfied Unsure ADVERTISE AGAIN (local business will use Groupon again) 45% YES 49% NO 6% UNSURE DEALS DONT ENCOURAGE SPENDING Though merchants may hope to attract steady business and bigger sales, many customers spend at or below the price of the daily deal. When I Redeemed My Most Current Coupon Deal. I spent. 41% 6% 22% 18% 13% Less than the coupon A lot more than the I Haven't redeemed it yet I don't recall Close to the coupon amount amount coupon amount HOW OF DO THEY USE ILY DEALS VS. COUPON CODES Women aged 35-44 Women aged 45-54 Families with 1 or more children 55% 78% 24% 45% 67% 76% Daily Deals Coupon Codes Daily Deals Coupon Codes Daily Deals Coupon Codes BENEFITS FOR BUSINESSES USING COUPON CODES Attract Generate Build Relationship Engage Customers Loyalty Customers Repeat Business FREQUENCY OF USING COUPON CODES 84% 74% 50% 30% 23% 22% 18% 1% Once a month or Once a week or Every day Few time Once Few times Once Less than per week per week per month per month once per month тоге mогe 92.5 "Clearly, digital coupon offers on a retailer website are a proven tactic to engage shoppers at a key stage on their path-to-purchase." MILLION - DAN KITRELL, VP, account solutions, Kanter Media Marx Internet users have used online coupon codes in 2012 ABOUT 1IN 2 36% 18% 10X Of men admitted they have a designated place for coupons they Adult men have used a coupon Of men have told a friend about a in past 6 MONTHS coupon they FOUND ONLINE MOBILE COUPON REDEMPTION RATE PLAN TO USE $100 BILLION 70% 63% 40% Online sales are Consumer expect to find Consumers find Consumers AVOID expected to rise FROM 2010-2015 EASIER TO RESEARCH POTENTIAL out-of-stock BETTER DISCOUNTS PRICES AND PRODUCTS items in-store 70% 36% Consumers under the age of 35 want to receive digital Consumers plan plan to use more COUPONS CODES ONLINE grocery coupons on their SMARTPHONE FREQUENCY OF SHOPPING TRIPS 47% 18% 25% 19% VISIT SAME DAY SAVE THEM TO VISIT NEXT DAY VISIT WITHIN 2 DAYS LOYALTY CARDS MARKET INSIGHTS TURKEY 5 IMPORTANT SEARCH KEYWORDS 100% 70% 60% 40% 30% INDIRIM KUPONU KUPON KODU INDIRIM KODU KUPON KODLARI ALIŞVERIŞ KODU After year of GROWTH in B2C E-COMMERCE Sports Goods Electronic Goods Household Goods in TURKEY MOST POPULAR PRODUCT CATEGORIES among ONLINE SHOPPERS during APR, 2011 - MAR, 2012 amazon ebay NASPERS increased investments 35 MILLION internet users in 2012 LEADING B2C E-COMMERCE players in Turkey hepsiburada.com TÜRKİYE'NİN EN BÜYÜK ALIŞVERİŞ MERKEZİ hızlıal.com markafoni hızlı ve hesaplı Gold Her alıgveriş bir aşk .com trendyol TEKNO SA THE TURKS SPENT $450 $395MILC $2.19m MILLION Clothes 31 Hrs MILLION Grocery online on AVERAGE BILLION in Dec, 2012 Electronics 19 MILLION people visited RETAIL sites in Sept, 2012 FRAGNANCES/COSMETICS fastest GROWING sub-retail categories GROWING RETAIL CATEGORIES Fragnances/Cosmetics Computer Software Home Furnishing 61% | 41% 38% Consumer Goods 138% Apparel Sports/Outdoor Consumer Electronics 23% | 18% | 10% Mall 14% Food 13% FUTURE AND HUGE MARKET Turkey is a huge market. Target for online shopping via cards in 2023 exceeds 150 BILLION EURO and all the numbers about Turkish e-commerce market keep growing. It is estimated that card payments will reach to 15 BILLION EUROS this year in e-commerce. Interbank Card Center of Turkey are also making a contribution for online card shopping with BKM Express which forms one of the main building blocks of "Cashless Payments in 2023" objective. infographic presented by: alkuponu j www.alkuponu.com Sources: http://time.com || http://mashable.com/2013/01/21/online-coupons-business/ || http://www.inc.com/guides/201104/10-pros-cons-for-using-groupon.html || http://retailmenot.com || http://ilovecouponmonth.com/statistics || http://savingstart.com || http://nielson.com || http://marketingcharts.com http://eMarketer.com || http://dropdowndeals.com || http://internetretailer.com || http://google.com/trends - 20.03.2013 http://www.comscoredatamine.com/2012/11/fragances-cosmetics-sites-grow-by-61-in-turkey/ http://groupcommerce.com/blog/2013/01/#.US3xTqXzb8s || http:/lystats.com http://www.comscoredatamine.com/2013/02/uk-leads-online-engagement-across-europe/ http://www.comscoredatamine.com/2012/11/fragances-cosmetics-sites-grow-by-61-in-turkey/ http://en.webrazzi.com/2012/12/01/online-shopping-via-card-will-exceed-150-billion-euro-in-2023/ with love from İstanbul

Emerging Market Turkey & Coupon Codes 2013

shared by billytrail on Apr 26
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The emerging market Turkey is growing fast and the infographic have some insights about coupon codes in 2013 in Turkey. The Turkish ecommerce had a volume of $17bn in 2012, they representing a 41% CAG...

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