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Embracing Customer Insights

Growth Team Membership T FROST & SULLIVA N CEO CO-SPONSOR 2013 GLOBAL R&D/INNOVATION AND PRODUCT AIPMM DEVELOPMENT PRIORITIES SURVEY RESULTS Embracing Customer Insights Embedding the voice of the customer in product development and effective portfolio management continue to be top challenges for R&D executives. In 2013, R&D leaders should reassess their processes for identifying customer needs, developing realistic technology road maps, finding new applications for existing products, and prioritizing new innovations. Access the 24-page report at http://www.frost.com/sublib/display-market-insight.do?id=277456989 FREE Key R&D/Innovation and Product Development Challenges Respondents identified their top internal challenges for 2013 and the associated root causes. PRIMARY CHALLENGE AND ROOT CAUSE Lack of process and Generating an accurate and relevant | experienced staff technology roadmap R&D/Innovation and Product Development Resource Trends Respondents shared their expected 2013 budget and staffing levels. STAFFING LEVELS Expect staffing to increase [ 41% moderately BUDGETS E43% Predict moderate budget increases Voice of the Customer (VOC) in Product Development Respondents shared their perspectives on the applicability of VOC to the product development process. VOC IN PRODUCT DEVELOPMENT 84% Employ VOC in product development Primary Use 84% Use VOC to develop new products in existing markets PRIMARY VOC METHOD Conduct on-site 82% customer visits to gather insights Register at http://www.frost.com/sublib/display-market-insight.do?id%3277456989 to download a free copy of our: >"R&D/Innovation and Product Development Priorities: 2013 Global Survey Results" SOURCE: "R&D/Innovation and Product Development Priorities: 2013 Global Survey Results" http://www.frost.com/sublib/display-market-insight.do?id=277456989. ORIGINAL FILE: JPG: http://bit.ly/12lkuik; PDF: http://bit.ly/ZN4nfg Growth Team Membership TM (GTM) is a best practice research and consulting program that supports executives within the functions that report to the CEO. M [email protected] www.gtm.frost.com @Frost_GTM Copyright © Frost & Sullivan

Embracing Customer Insights

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Embedding the voice of the customer in product development and effective portfolio management continue to be top challenges for R&D executives. In 2013, R&D leaders should reassess their processes for...

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