Email Wanted Dead or Alive

WANTED EMAIL - DEAD OR ALIVE? TODAY'S MARKETING ISN'T THE SAME AS IT WAS YESTERDAY. Simply pushing static information to buyers in a mass advertising model is no longer sufficient. You must fundamentally shift the ways you engage with customers across online channels, engaging each prospective customer individually and personally. RUMOR HAS IT: EMAIL IS DEAD RIP The phrase, "email is dead" is one of those cliché sayings that just won't seem to die off. GOOGLE SEARCH RESULTS: Number of results found for the following phrases: "EMAIL IS DEAD" 1,500,000 "BLOGGING IS DEAD" 280,000 "SOCIAL MEDIA IS DEAD" 180,000 THE REPORTS OF EMAIL'S DEATH SEEM GREATLY EXAGGERATED. 94% of Americans 12 years or older who are active online say they use email regularly. 64% of companies indicate 58% of adult Americans check email first-thing in their organizations' investments in email marketing are expected the morning. to increase in 2013. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure, companies have access to social media, direct mail, and TV opportunities for communicating their messages, yet email's still the quickest and most direct way to reach the customer. EMAIL'S ACTUALLY THE PREFERRED METHOD OF COMMUNICATION While companies now have the flexibility to communicate via social media, direct mail, TV, and other channels, email is not only still a great way to communicate with customers, it is the preferred method of communication. Email generates nearly a 2x return, compared to other channels. "y7% o (10 2x O (10) o O (10) o 77% of consumers reported that they prefer to receive permission-based marketing communications through For every dollar spent on email marketing in 2011, there was a $40.56 return. email. It's also the most preferred channel for Millennials EMAIL ISN'T DEAD, IT'S EVOLVING Like any other digital channel, email has evolved, and the strategies marketers use are changing with it. 5 KEY ATTRIBUTES OF ENGAGING EMAIL: HOWDY! Trustworthy Conversational Relevant Coordinated Strategic (rather than campaign based) Across Channels EMAIL IS EVOLVING The old batch and blast model of sending batch email to a list is no longer effective. Today, your emails must truly engage consumers in relevant, cross-channel conversations REWARD: ENGAGED CUSTOMÉRS Marketo's Definitive Guide to Engaging Email Marketing Available on August 7th SOURCES: Created by Marketo www.marketo.com/email-marketing COLUMN FIVE ......: