There’s more than simply the design and development of an email campaign to consider…with so many emails being received each day, its the subject line that can make or break the engagement. If th...
ey aren’t attracted to what they read here – then why open it? When delivering email marketing on behalf of our clients this is something we’re sure to test – different sectors speak, and like to receive information, in a specific language, even tone.
Using information from the 2013 Adestra Subject Line Analysis Report, we’ve created a handy infographic which summarises the key considerations.
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