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Email Mobile Marketing

MOBILE EMAIL MARKETING Delivra we know emll JUNE 2011 102% 322 million mobile subscribers of US population DEC 2010 96% The number of 302 eribes million mobile subscribers O smartphones shipped in 2011 has outrun feature- phones and even laptops. of US population very important not important MAY 2011 over 22% 1/2 8% of "mobile workers" check their email on waking or immediately after getting dressed. What role does mobile marketing play in the US marketers overall marketing strategy? APRIL 2011 82% somewhat important important of smartphone users check and send email with their device. 28% 26% AUGUST 2010 12% Email is the preferred method of commercial communica- tion by 74% of all online adults. was the average percentage of email opens accounted for by mobile devices across the lists of 20 big-brand ecommerce, retail and pub- lishing marketers. 74% 70% of all mobile searches result in action within 1 hour. Service Penetration by Smartphone Type NOV2008 70% 63% of mobile email users check the account a minimum of once per day. 63% Browsing: New & Info RIM iPhone Access SNS Email Applications: News & Info Smartphone Music Video Respond SMŠ Ads Downloaded Game check email take action Smartphone users 41% based 53% several times on text per day 35% based 29% throughout on Facebook based 66% 32% at least once on shopping per day apps Videos/Movies Sports 1m 1m 12s Weather 1m 42s 24s 6m 42s Other Entertainment, 2m Music 1m 22m Email 54s If all U.S. News 2m mobile inter- 42s net time could be condensed into 1 4m hour, how much time would be spent in the most heavily used sectors? Search 12s óm 56% 18s Social Networks/Blogs 7m Portals How did you receive the message(s) that led to your purchase? More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in Email Text Messsage Twitter Non-shopping Related Application Telephone Facebook response to a market- ing message delivered via mobile email Location-Based Social Networking Shopping Related Application Accessing Emails OCT 2010 – MAR2011 NOV 2010 +34% 70 million US consumers accessed email through a mobile device, with 43.5 million doing so on a near-daily basis mobile email views SEP 2011 -9.5% Ways that Email is Read Mobile desktop email views 23% Webmail 44% -11% 33% webmail views Desktop Presence of Select Features on Websites vs. Mobile Sites DEC 2011 % of brands Website Commerce -enabled Mobile site Product /property locator search Store User ratings Multiple languages Video Facebook "Like" API Order/reservation traking Email Client Popularity iPads are gaining importance as a favored mode of accessing emails Palm WebOS 1.6% Windows Phone 7 0.004% 9.5% iPad during the April-September time period Return Path data indicates that use of iPads rose 73% +73% iPhone 42.3% 39.7% Android iPod Touch 2.8% Webmail Ways that Email is Read by Industry Desktop Mobile Finance Shopping Travel 23% 20% 22% 49% 48% 45% 28% 32% 33% Business Publishing Entertainment 22% 26% 27% 39% 42% 39% 35% 36% 34% Social Networking Software Automotive 20% 27% 17% 33% 37% 35% 47% 36% 48% How Day of Week Affects Where Email is Viewed Sun Sat Fri Thurs 3% Wed Webmail Tues Desktop Mon Mobile 0% -3% Consumer Frustration with Mobile Email Most Preferred Types of Mobile Email Messages 80% of consumers find reading marketing emails on their mobile less easy than on a PC Newsletters 4% Other having to scrollI across a page to read all the infor- 12% New products 15% mation 15% too much What do they like? textual content 27% %6 Special offers images not rendering properly 21% Real-time 8% delivery tracking 21% Promos & vouchers failure for all the information to download 7% Sources http://www.marketingsherpa.com/article.php?ident=32023 http://www.emailmonday.com/mobile-email-usage-statistics http://www.emarketer.com/ http://www.email-marketing-reports.com/wireless-mobile/mobile-email-statistics.htm http://www.jonrognerud.com/docs/Merkle_Digital_Inbox_2011.pdf httip://www.sldesignlounge.com/wp-content/uploads/2011/06/MobileMarketing.pdf Developed by Sponsored by DKNEWMEDIA Marketing TechBlog Measured. Results. www.dknewmedia.com www.marketingtechblog.com MOBILE EMAIL MARKETING Delivra we know emll JUNE 2011 102% 322 million mobile subscribers of US population DEC 2010 96% The number of 302 eribes million mobile subscribers O smartphones shipped in 2011 has outrun feature- phones and even laptops. of US population very important not important MAY 2011 over 22% 1/2 8% of "mobile workers" check their email on waking or immediately after getting dressed. What role does mobile marketing play in the US marketers overall marketing strategy? APRIL 2011 82% somewhat important important of smartphone users check and send email with their device. 28% 26% AUGUST 2010 12% Email is the preferred method of commercial communica- tion by 74% of all online adults. was the average percentage of email opens accounted for by mobile devices across the lists of 20 big-brand ecommerce, retail and pub- lishing marketers. 74% 70% of all mobile searches result in action within 1 hour. Service Penetration by Smartphone Type NOV2008 70% 63% of mobile email users check the account a minimum of once per day. 63% Browsing: New & Info RIM iPhone Access SNS Email Applications: News & Info Smartphone Music Video Respond SMŠ Ads Downloaded Game check email take action Smartphone users 41% based 53% several times on text per day 35% based 29% throughout on Facebook based 66% 32% at least once on shopping per day apps Videos/Movies Sports 1m 1m 12s Weather 1m 42s 24s 6m 42s Other Entertainment, 2m Music 1m 22m Email 54s If all U.S. News 2m mobile inter- 42s net time could be condensed into 1 4m hour, how much time would be spent in the most heavily used sectors? Search 12s óm 56% 18s Social Networks/Blogs 7m Portals How did you receive the message(s) that led to your purchase? More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in Email Text Messsage Twitter Non-shopping Related Application Telephone Facebook response to a market- ing message delivered via mobile email Location-Based Social Networking Shopping Related Application Accessing Emails OCT 2010 – MAR2011 NOV 2010 +34% 70 million US consumers accessed email through a mobile device, with 43.5 million doing so on a near-daily basis mobile email views SEP 2011 -9.5% Ways that Email is Read Mobile desktop email views 23% Webmail 44% -11% 33% webmail views Desktop Presence of Select Features on Websites vs. Mobile Sites DEC 2011 % of brands Website Commerce -enabled Mobile site Product /property locator search Store User ratings Multiple languages Video Facebook "Like" API Order/reservation traking Email Client Popularity iPads are gaining importance as a favored mode of accessing emails Palm WebOS 1.6% Windows Phone 7 0.004% 9.5% iPad during the April-September time period Return Path data indicates that use of iPads rose 73% +73% iPhone 42.3% 39.7% Android iPod Touch 2.8% Webmail Ways that Email is Read by Industry Desktop Mobile Finance Shopping Travel 23% 20% 22% 49% 48% 45% 28% 32% 33% Business Publishing Entertainment 22% 26% 27% 39% 42% 39% 35% 36% 34% Social Networking Software Automotive 20% 27% 17% 33% 37% 35% 47% 36% 48% How Day of Week Affects Where Email is Viewed Sun Sat Fri Thurs 3% Wed Webmail Tues Desktop Mon Mobile 0% -3% Consumer Frustration with Mobile Email Most Preferred Types of Mobile Email Messages 80% of consumers find reading marketing emails on their mobile less easy than on a PC Newsletters 4% Other having to scrollI across a page to read all the infor- 12% New products 15% mation 15% too much What do they like? textual content 27% %6 Special offers images not rendering properly 21% Real-time 8% delivery tracking 21% Promos & vouchers failure for all the information to download 7% Sources http://www.marketingsherpa.com/article.php?ident=32023 http://www.emailmonday.com/mobile-email-usage-statistics http://www.emarketer.com/ http://www.email-marketing-reports.com/wireless-mobile/mobile-email-statistics.htm http://www.jonrognerud.com/docs/Merkle_Digital_Inbox_2011.pdf httip://www.sldesignlounge.com/wp-content/uploads/2011/06/MobileMarketing.pdf Developed by Sponsored by DKNEWMEDIA Marketing TechBlog Measured. Results. www.dknewmedia.com www.marketingtechblog.com

Email Mobile Marketing

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This infographic shows specific stats that make clear the role of mobile devices in email marketing.

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