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Email is Mobile - Don't get left behind

EMAIL is MOBILE Don't get left behind... MOBILE EMAIL OPEN RATES HAVE SKYROCKETED 300% 65% OF DECISION-MAKERS READ THEIR EMAIL VIA MOBILE 65% THE TOTAL NUMBER OF WORLDWIDE EMAIL ACCOUNTS IS EXPECTED TO INCREASE FROM 3.3 BILLION IN 2012 TO OVER 4.3 BILLION BY 2016. 730 MILLION OF THESE EMAIL ACCOUNTS ACCESS EMAIL VIA MOBILE OR TABLET DEVICE. 3.3 BILLION 4.3 BILLION 2012 2016 MORE PEOPLE USE THEIR SMARTPHONE FOR READING EMAILS THAN MAKING CALLS 79 100 38% OF THOSE WHO READ EMAILS ON THEIR MOBILE DEVICE DID SO BECAUSE THE SUBJECT LINE SOUNDED INTERESTING Subject line sounds interesting 38% Helps me keep on top of my Emails 35% Screen them, to read later on my laptop/desktop computer 33% It's a company I like to receive emails from 30% Keen to read what it says 25% Not sure who they are from 23% 23% Read them to pass the time 23% Saves Time TOP PURCHASING INFLUENCES EMAILS FRIEND'S ADVICE COMPANY 71% 87% 30% OF NEW CUSTOMERS ARE MOBILE 58% OF MARKETERS SEE SMARTPHONES AND TABLETS IMPACTING THEIR EMAIL STRATEGY IN THE NEXT YEAR. LESS THAN HALF OF WEBSITES AND EMAILS ARE OPTIMIZED FOR VIEWING ON A MOBILE DEVICE 48% OF MARKETERS DON'T KNOW WHAT PERCENTAGE OF THEIR EMAILS ARE READ VIA A MOBILE DEVICE LIKE US ON FACEBOOK FACEBOOK.COM/TOTALSEND FOLLOW US ON TWITTER CREATED BY TOTALSEND @TOTALSEND www.TOTALSEND.COM SOURCES 1) RETURNPATH 2) UTMUS EMAIL ANALYTICS (2012) 3) CHADWICK MARTIN BAILEY (2012) 4) FORRESTER RESEARCH "EMAIL MARKETING FORECAST 2012 - 2017" (2012) 5) ADOBE - "2013 DIGITAL PUBLISHING REPORT: RETAIL APPS & BUYING HABITS" (2013) 6) HEIN KLOPPER OF PIONEER MOBILE PLATFORM, REFERBACK AFFILIATES. 7) MARKETINGSHERPA "EMAIL BENCHMARK REPORT" (2013) 8) ECONSULTANCY 2012 EMAIL MARKETING INDUSTRY CENSUS 9) TOPRANKBLOG.COM 10) RADICATI GROUP REPORT 11) EMAILMONDAY.COM

Email is Mobile - Don't get left behind

shared by VictoriaSoroczynski on Aug 22
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Recent research from ReturnPath suggests that mobile email open rates have increased by a massive 300% over the past two years, with more emails now opened on mobile devices than on traditional deskto...

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