Email Marketing vs Social Media-Infographic

EMAIL MARKETING VS 24 ?! Hi! SEND /|\ 818 SOCIAL MEDIA 11 There is a heated debate inside marketing circles right now about whether email marketing or social media is better. While there are many valid and profitable reasons for adding social media marketing (SMM) to your toolbox, the current research shows that it would be a costly mistake to toss email marketing out just yet. VS EMAIL MARKETING SOCIAL MEDIA Social Media Marketing When someone 'likes' a Facebook post or follows a company on Twitter, the context is typically 99% 50% MORE INDIRECT AND LESS HAS NOT SURPASSED email marketing by a long shot. OVERTLY COMMERCIAL. Social media is more geared toward SHARING STATUS For all the allure of SMM, the bottom lines that EMAIL IS STILL UPDATES WITH FRIENDS and engaging the way one would around a water cooler or dinner party. CONVERTING BETTER for a variety of reasons. To be effective in social media Research shows that spending on email marketing campaigns marketing, it is generally agreed that a less direct, 4000% 2012 2011 2010 INCREASED BY MORE ENTERTAINING APPROACH 60% IN 2012, which resulted in a 4,000% return on investment! that respects the nature of why people visit sites like Facebook works the best. When someone opts in to an email list it is typically in the context of an interest PEOPLE ON FACEBOOK LIKE TO STAY ON FACEBOOK, boys weekend video work chat party fun friends sport muak family ike music party tonight love fun community Social tonight girlsdeo connection weekend find event fun mail chat El company name TO LEARN MORE ABOUT PRODUCT OR SERVICE. As a result, the relationship with an email subscriber can have a so try sending them to a fan page instead of your home page. commercial intent from the start. Think of your email list as your traffic on demand source, Most social media can now run LASER TARGETED whenever you want to send out a campaign they are JUST A MOUSE CLICK AWAY. AD CAMPAIGNS to people who are ideal for your product or services Capture the people who are interested in your Facebook ads to an email list by Social media channels are sign up now! first name last name email address SUBMIT INCORPORATING AN OPT-IN MORE COMPLEMENTARY and additive to email than displacing. FORM INSIDE YOUR 110 CAMPAIGN. 111 600 309 EMAIL & SOCIAL MEDIA The key is to recognize that both are distinct and different marketing channels that CAN BOTH BE EFFECTIVE for your business if you design your campaigns to leverage the strengths of each. 6ai For more information on Email Marketing vs. Social Media visit www.emaildelivered.com/email-social-media COODLCD PRESENTED BY Source: EMAIL DELIVERED emaildelivered.com/email-social-media MANAGE MONITOR MONETIZE