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EMAIL MARKETING PROCESS
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WAYS TO MAKE THEM OPT-IN CHOOSE THE RIGHT LOCATION USE YOUR EMAIL LIST TO THE SCIENTIFIC APPROACH HOMEWORK
ASK COMMON LAYOUT POSITIONS Get traffic DAYS OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE
Offer discounts & promotions; E-mails that arrive on Weekends 81% of people
Share freebies; Build relationship get a higher Click Through Rate check their mail on
Launch e-mail courses; mobile devices.
Set up squeeze pages;
Use existing contacts Cross Promote TOP REASON TO UNSUBSCRIBE
SEGEMENT YOUR E-MAIL LIST
FORCE The top reported reason that Try to treat each of your
Make your content "expire"; Nurture Leads makes people unsubscribe is the segments differently
Create "member only" areas; sending frequency. Next after it
Hold contests & sweepstakes. is boring content.
WIN BACK YOUR LEADS
TRICK 1. LIGHTBOX Make Sales
Place newsletter signup 2. SIDEBAR NUMBER OF LINKS VS CTR Let go of your "dead"
checkbox at the registration 3. AFTER THE CONTENT leads and win back
Subscribe your commenters; 4. FOOTER The more links you put, the those still a bit engaged
Subscribe any content higher CTR you get. Repeat your
contributors; links throughout the e-mail.
Use surveys/quizzes; MEASURE YOUR PROFITS
Create polls & tools.
The single metric worth SUBSCRIBE RECENCY
measuring is your
Most of your newly acquired cashflow
subscribers will leave you very
soon. That's what stats say.
LEARN TO USE EMAIL TOOLS
Most people use only SENDING FREQUENCY VS CTR
20% of the power given
The more e-mails you send, by various online
the lower your CTR gets. But tools.
the difference percentage is
relatively low. Get a hold of those
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.