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The Email Marketing Process

EMAIL MARKETING PROCESS



1 2 3 4 5

WAYS TO MAKE THEM OPT-IN CHOOSE THE RIGHT LOCATION USE YOUR EMAIL LIST TO THE SCIENTIFIC APPROACH HOMEWORK



ASK COMMON LAYOUT POSITIONS Get traffic DAYS OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE

Send news;

Offer discounts & promotions; E-mails that arrive on Weekends 81% of people

Share freebies; Build relationship get a higher Click Through Rate check their mail on

Launch e-mail courses; mobile devices.

Set up squeeze pages;

Use existing contacts Cross Promote TOP REASON TO UNSUBSCRIBE

SEGEMENT YOUR E-MAIL LIST

FORCE The top reported reason that Try to treat each of your

Make your content "expire"; Nurture Leads makes people unsubscribe is the segments differently

Create "member only" areas; sending frequency. Next after it

Hold contests & sweepstakes. is boring content.

WIN BACK YOUR LEADS

TRICK 1. LIGHTBOX Make Sales

Place newsletter signup 2. SIDEBAR NUMBER OF LINKS VS CTR Let go of your "dead"

checkbox at the registration 3. AFTER THE CONTENT leads and win back

Subscribe your commenters; 4. FOOTER The more links you put, the those still a bit engaged

Subscribe any content higher CTR you get. Repeat your

contributors; links throughout the e-mail.

Use surveys/quizzes; MEASURE YOUR PROFITS

Create polls & tools.

The single metric worth SUBSCRIBE RECENCY

measuring is your

Most of your newly acquired cashflow

subscribers will leave you very

soon. That's what stats say.

LEARN TO USE EMAIL TOOLS



Most people use only SENDING FREQUENCY VS CTR

20% of the power given

The more e-mails you send, by various online

the lower your CTR gets. But tools.

the difference percentage is

relatively low. Get a hold of those

80%.

Download the latest issue of the Visualist, our guide to visual content strategy.

The Email Marketing Process

shared by judithgold on Sep 24, 2011 in Computers

The Email Marketing Process

shared by judithgold on Sep 24, 2011 in Computers

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This infographic provides information for what are the best email marketing methods. It provides step by step information for the email marketing process and what is the best way to target your readers.
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