Email Marketing Infographic: Spam Vs Whitelist

SEAM VS PAN SPAN SPA WHITELIST Types of SPAM categoRies How do you personally define spam? 72% Email i did not Request. 25% 72% 67% Products 73% 7IN Email firom poRn, pills, body part enlargement, online casinos, etc. 85% 20% 66% 72% Financial Email that contains a virus 63% oR 'phishing' scheme. 52% 65% 19% 67% Adult Email that violates anti- Spamming Regulations. 63% 59% 35% 9% 61% 59% Email in my spam of junk mail Folder. Scams 50% 44% 58% Email from sOMRces that Cannot 'unsuoscRibe filom. 7% 55% Health 51% 22% Email that I once Re quested, but no longer 7% 17% 13% 12% want. Internet 15% 21% Jokes and silly messages Stwagded to me 6% Leisure others 4% Spiritual Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not regularly opening/reading email marketing mes sages is that they consider the message to be spam. Email users have used the "report spam" button in their email clients. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% 21% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 53% say they received less spam than they did 30% last vear 53% Say they use spam com- plaint mechanisms Use the "report spam button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail dient program is configured to accept as valid, incoming mail. E-mail filtering that pelies entirely on whitelists is severely restricted vecause only messages from addresses on the list are allowed, and all the Rest are discarded. Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail firom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 16% - Email address changes due to Spam. A list of Wee sites that are allowed to ve accessed. A Company can configure its Router and firewalls to allow only certain Wee sites to be accessed, because they Relate to bMSines. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered: 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered of deleted spam (spam, viruses, elocked, illegal characters, discarded, filtered) Delivered email (esclusive of spam) Total email processed Data is measured in mil- lions Monthly total Daily average (million) Monthly total (millions) FY 10 Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62,9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53,3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12,5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% Consumer Products 94.5% CPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 98.4% Consumer Publishing Media General 14.8% 5.8% Consumer Services Telecom 94.3% 22.1% Financial Services 94.8% ССВanks 20.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% 96.2% Travel/Hospitality Travel Services 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture 9.2% Entertainment Religious 21.0% 8.2% Banking 18.1ansportation 7.4% Marketing Large Business.3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 10.5% Raligious 0.9% Legal 7.6% Transportation 0.8% Marketing 4.8% 4.5% 0.7% 9.7%. Environment Entertainment Retail O Restaurant Associations is the industry with 72.3% Highest Open Rate 0.11% Lowest UnsubscRibe Rate 0.07% Lowest Complaint Rate 0.23% Lowest Bounce Rate Email Marketing highest average click rate Spam most successful click trough rate 8.75% 5.60% Arts Porn 2 6.66% 0.02% Pharmaceutica Education 6.43% 0.07% Rolex watche Travel EMAIL MARKETING Pricing GENERAL EMAIL Campalgns Messages/ Month O Cost p/ Thousand Monthly Fee OSetup Fee of Emails O Price up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 -5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $.19 $125 $350 1,000,000 $399* 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) .http://spam-filter-review.toptenreviews.com/spam-statistics.html http://www.ematistatcenter.com/Spam.htmt • http://www.eliteemail.com/university/spam/spam-stats html http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia term/0,254263Dwhitelist&43DS4441,00.asp Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) Nucleus Research(2007) • TopTenReviews.com (2005) http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 http://www.emallstatcenter.com/industryStats.html Emal Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) • http://www.emailjunkies.co.uk/default.asp/p-12/Email Marketing_Pricing JupiterResearch "Email Spending and Governance 2007 (2007) MailerMailer "Email Marketing Metrics Report (2010) eDialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • GetResponse "Email Marketing Performance by Industry 345 SEAM VS PAN SPAN SPA WHITELIST Types of SPAM categoRies How do you personally define spam? 72% Email i did not Request. 25% 72% 67% Products 73% 7IN Email firom poRn, pills, body part enlargement, online casinos, etc. 85% 20% 66% 72% Financial Email that contains a virus 63% oR 'phishing' scheme. 52% 65% 19% 67% Adult Email that violates anti- Spamming Regulations. 63% 59% 35% 9% 61% 59% Email in my spam of junk mail Folder. Scams 50% 44% 58% Email from sOMRces that Cannot 'unsuoscRibe filom. 7% 55% Health 51% 22% Email that I once Re quested, but no longer 7% 17% 13% 12% want. Internet 15% 21% Jokes and silly messages Stwagded to me 6% Leisure others 4% Spiritual Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not regularly opening/reading email marketing mes sages is that they consider the message to be spam. Email users have used the "report spam" button in their email clients. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% 21% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 53% say they received less spam than they did 30% last vear 53% Say they use spam com- plaint mechanisms Use the "report spam button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail dient program is configured to accept as valid, incoming mail. E-mail filtering that pelies entirely on whitelists is severely restricted vecause only messages from addresses on the list are allowed, and all the Rest are discarded. Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail firom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 16% - Email address changes due to Spam. A list of Wee sites that are allowed to ve accessed. A Company can configure its Router and firewalls to allow only certain Wee sites to be accessed, because they Relate to bMSines. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered: 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered of deleted spam (spam, viruses, elocked, illegal characters, discarded, filtered) Delivered email (esclusive of spam) Total email processed Data is measured in mil- lions Monthly total Daily average (million) Monthly total (millions) FY 10 Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62,9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53,3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12,5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% Consumer Products 94.5% CPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 98.4% Consumer Publishing Media General 14.8% 5.8% Consumer Services Telecom 94.3% 22.1% Financial Services 94.8% ССВanks 20.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% 96.2% Travel/Hospitality Travel Services 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture 9.2% Entertainment Religious 21.0% 8.2% Banking 18.1ansportation 7.4% Marketing Large Business.3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 10.5% Raligious 0.9% Legal 7.6% Transportation 0.8% Marketing 4.8% 4.5% 0.7% 9.7%. Environment Entertainment Retail O Restaurant Associations is the industry with 72.3% Highest Open Rate 0.11% Lowest UnsubscRibe Rate 0.07% Lowest Complaint Rate 0.23% Lowest Bounce Rate Email Marketing highest average click rate Spam most successful click trough rate 8.75% 5.60% Arts Porn 2 6.66% 0.02% Pharmaceutica Education 6.43% 0.07% Rolex watche Travel EMAIL MARKETING Pricing GENERAL EMAIL Campalgns Messages/ Month O Cost p/ Thousand Monthly Fee OSetup Fee of Emails O Price up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 -5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $.19 $125 $350 1,000,000 $399* 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) .http://spam-filter-review.toptenreviews.com/spam-statistics.html http://www.ematistatcenter.com/Spam.htmt • http://www.eliteemail.com/university/spam/spam-stats html http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia term/0,254263Dwhitelist&43DS4441,00.asp Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) Nucleus Research(2007) • TopTenReviews.com (2005) http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 http://www.emallstatcenter.com/industryStats.html Emal Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) • http://www.emailjunkies.co.uk/default.asp/p-12/Email Marketing_Pricing JupiterResearch "Email Spending and Governance 2007 (2007) MailerMailer "Email Marketing Metrics Report (2010) eDialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • GetResponse "Email Marketing Performance by Industry 345 SEAM VS PAN SPAN SPA WHITELIST Types of SPAM categoRies How do you personally define spam? 72% Email i did not Request. 25% 72% 67% Products 73% 7IN Email firom poRn, pills, body part enlargement, online casinos, etc. 85% 20% 66% 72% Financial Email that contains a virus 63% oR 'phishing' scheme. 52% 65% 19% 67% Adult Email that violates anti- Spamming Regulations. 63% 59% 35% 9% 61% 59% Email in my spam of junk mail Folder. Scams 50% 44% 58% Email from sOMRces that Cannot 'unsuoscRibe filom. 7% 55% Health 51% 22% Email that I once Re quested, but no longer 7% 17% 13% 12% want. Internet 15% 21% Jokes and silly messages Stwagded to me 6% Leisure others 4% Spiritual Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not regularly opening/reading email marketing mes sages is that they consider the message to be spam. Email users have used the "report spam" button in their email clients. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% 21% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 53% say they received less spam than they did 30% last vear 53% Say they use spam com- plaint mechanisms Use the "report spam button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail dient program is configured to accept as valid, incoming mail. E-mail filtering that pelies entirely on whitelists is severely restricted vecause only messages from addresses on the list are allowed, and all the Rest are discarded. Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail firom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 16% - Email address changes due to Spam. A list of Wee sites that are allowed to ve accessed. A Company can configure its Router and firewalls to allow only certain Wee sites to be accessed, because they Relate to bMSines. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered: 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered of deleted spam (spam, viruses, elocked, illegal characters, discarded, filtered) Delivered email (esclusive of spam) Total email processed Data is measured in mil- lions Monthly total Daily average (million) Monthly total (millions) FY 10 Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62,9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53,3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12,5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% Consumer Products 94.5% CPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 98.4% Consumer Publishing Media General 14.8% 5.8% Consumer Services Telecom 94.3% 22.1% Financial Services 94.8% ССВanks 20.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% 96.2% Travel/Hospitality Travel Services 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture 9.2% Entertainment Religious 21.0% 8.2% Banking 18.1ansportation 7.4% Marketing Large Business.3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 10.5% Raligious 0.9% Legal 7.6% Transportation 0.8% Marketing 4.8% 4.5% 0.7% 9.7%. Environment Entertainment Retail O Restaurant Associations is the industry with 72.3% Highest Open Rate 0.11% Lowest UnsubscRibe Rate 0.07% Lowest Complaint Rate 0.23% Lowest Bounce Rate Email Marketing highest average click rate Spam most successful click trough rate 8.75% 5.60% Arts Porn 2 6.66% 0.02% Pharmaceutica Education 6.43% 0.07% Rolex watche Travel EMAIL MARKETING Pricing GENERAL EMAIL Campalgns Messages/ Month O Cost p/ Thousand Monthly Fee OSetup Fee of Emails O Price up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 -5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $.19 $125 $350 1,000,000 $399* 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) .http://spam-filter-review.toptenreviews.com/spam-statistics.html http://www.ematistatcenter.com/Spam.htmt • http://www.eliteemail.com/university/spam/spam-stats html http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia term/0,254263Dwhitelist&43DS4441,00.asp Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) Nucleus Research(2007) • TopTenReviews.com (2005) http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 http://www.emallstatcenter.com/industryStats.html Emal Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) • http://www.emailjunkies.co.uk/default.asp/p-12/Email Marketing_Pricing JupiterResearch "Email Spending and Governance 2007 (2007) MailerMailer "Email Marketing Metrics Report (2010) eDialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • GetResponse "Email Marketing Performance by Industry 345