Email Marketing: Do It Right

Email: Do lt Right| Personalize | Segment | Automate 29% 36% Personalized promotional emails have a 29% higher open rate and 41% higher unique click rates than their non- personalized counterparts. Emails that are part of a welcome series outperform promotional emails in response and revenue earned. of brands still collect email addresses on paper. This greatly increases the margin for error both by the customer and the Thank you emails sent after an action has been taken produce more than 2.5 times higher open rates and 3 times higher click rates than promotional emails. company. Email Marketing Across Media Mobile Email Optimization More than 50% of email marketers currently optimize or plan to optimize their emails for mobile viewers. 100 90 80 70 60 50 Social Integration 40 30 20 10 The number of brands promoting their social networks via email has grown by about 70% for Facebook, Twitter and Pinterest over the last year. Marketers I Facebook (98%) Twitter (91%) YouTube (45%) I Pinterest (32%) IBlog (17%) Google+ (12%) Networks Promoted Via Email Email Marketing & Brand Loyalty of brand loyalists said they 80% do not buy unknown brands merely to save money. of brand loyalists are 69% always looking for special offers. For more information, visit: www.ciceron.com Source: Experian | The 2013 Digital Marketer Report http://www.experian.com/marketing-services/2013-digital-marketer-report.html CICerón We Build Brand Advocacy.