Email marketing

EMAIL MARKETING CHEATSHEET REASONS TO USE EMAIL MARKETING Email remains a significantly more effective way to acquire customers than social media NEARLY TIMES THAT OF 4U FACEBOOK AND TWITTER COMBINED“ McKinsey & Co 2014 CONSUMERS WHO RECEIVE MARKETING EMAILS SPEND 83%MO MORE" SOCIAL MEDIA TODAY 5. STEPS TO SUCCESSFUL EMAIL MARKETING CAMPAIGNS STEP 1 CHOOSE YOUR EMAIL MARKETING SOFTWARE PACKAGE FREE REE FREE Bespoke software doesn't cost the earth and is often FREE! It will also make your life a whole lot easier Vertical MailChimp Constant Infusionsoft Yesponse Contact STEP 2 DEFINE YOUR AUDIENCE TO CREATE TARGETED AND RELEVANT CAMPAIGNS What do your recipients look like? Are they male or female? ? Customers or What are their interests? prospects? What problems do they face that you can solve? STEP 3 CREATE COMPELLING CONTENT THAT PEOPLE WILL LOVE TO READ AND SHARE WOW Great Nice BE INFORMATIVE. BE ENTERTAINING. BE CONTROVERSIAL (BUT BE CAREFUL!) STEP 4 BUILD YOUR MAILING LIST USING OPT-IN FORMS ON YOUR WEBSITE FREE FREE E-BOOKS WHITEPΑPERS FREE To Subject VIDEOS Use free resources, videos, whitepapers and e-books to give away to new subscribers REPORT ON YOUR CAMPAIGNS AND STEP 5 OPTIMISE, OPTIMISE, OPTIMISE! Analyse your reports often - How many people opened your email? Can you make improvements for your next campaign? EMAIL MARKETING ETIQUETTE DOS DON'TS Ask permission before sending emails, it's the Deceive people with your'From' field law! Send emails too frequently as people can per- Use a short, enticing subject line to improve ceive this as SPAM open rates Forget to include your physical mailing ad- Include links to your website or blog to drive traffic to your dress website Use excessive punctuation in your subject line - the SPAM filters don't like it Use social sharing buttons to increase reach Email anyone who has asked to be removed from your list Give people the option to unsubscribe TAKE THE NEXT STEP Want to know more about how email marketing can win business for you? • Win BIG with Email Marketing is an 8-part online course for you to follow in your own time Find out more at winbigwithemailmarketing.com skittishacademy %24