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Email Marketing: 2013 and Beyond

EMAIL MARKETING

FACTS & STATS



85% OF INTERNET USERS ACCESS EMAIL



THERE ARE MORE THAN 3.2 BILLION EMAIL ACCOUNTS



Over 97% of Emails Sent Are Spams



123456 Is The All Time Most Popular Email Password



1965

Concept of Email Was Explored At MIT



1971

Ray Tomlinson sends the first E-Mail Message "QWERTYUIOP"



1976

Queen Elizabeth Becomes The First Head Of State To Send An Electronic Mail Message



1978

Spam Was Invented



TODAY



TODAY

25% OF THE GLOBAL POPULATION HAS AN EMAIL ADDRESS



112 Emails Sent AND Received Per Day By Average Corporate User



INFORMATION SHARED ON EMAIL

Images 55%

Docs 32.6%

Audio 1.4%

Other 11%



EMAIL SERVICE PROVIDERS

Yahoo 29.65%

Hotmail 30.12%

Gmail 30.30%

Others 10%



90 TRILLION EMAILS SENT ANNUALLY



WE CANNOT IGNORE THE HUGE NUMBERS



EMAIL - AS A MARKETING TOOL



ADS PRESS RELEASES WEBINARS EMAILS



EMAIL VS OTHER MARKETING TOOLS



100

90

80

70

60

50

40

30

20

10

0



81% EMAIL MARKETING

68% SEARCH ENGINE OPTIMIZATION

64% EVENT MARKETING

57% PRESS RELEASES

40% ONLINE ADS

39% DIRECT MAILS

34% PRINT DISPLAY ADS

29% SPONSORSHIP

25% WEBINARS

15% RADIO ADS

10% TV ADS



WHY EMAIL MARKETING?



CHEAP

WIDE RANGE

CLOSE RELATIONSHIP

HIGHER ROI

MEASURABLE



20% MARKETERS FORGET ABOUT TIMEZONE WHEN PLANNING EMAIL CAMPAIGNS



BEST WEEK DAY TO SEND AN EMAIL



Monday Tuesday Wednesday Thursday Friday



50

40

30

20

10

0



44% Reported Most Opens On Tuesday



BEST TIME TO SEND AN EMAIL



4AM 8AM 12PM 4PM 8PM



50

40

30

20

10

0



53% Reported Most Opens 8am-12pm



EMAIL VS SOCIAL MEDIA



246 Million Emails Sent a Day



twitter

175 Million Tweets a Day



facebook

55 Million Updates a Day



SUBJECT LINE MATTERS



WORDS TO USE

APPLY

OPPORTUNITY

DEMO

CONNECT

PAYMENTS

CONFERENCE

CANCELLATION



WORDS NOT TO USE

CONFIRM

JOIN ASSISTANCE

SPEAKER

PRESS

SOCIAL

INVITE



EMAIL HAS HIGHER CTR AND HIGHER ROI THAN OTHER CHANNELS



RETURN OF INVESTMENT



EMAIL $40

0 $50



KEYWORDS ADS $17

0 $50



BANNER ADS $2

0 (FOR EVERY $1 SPEND) $50



CLICK THROUGH RATES



EMAIL 5%

BANNER ADS 1.8%

RICH MEDIA ADS 0.14%

0 10%



FUTURE OF EMAIL



WHAT TEENS SAYS



44% Emails Won't Die

15% Email Is Dead

41% Don't Care



THE NUMBER OF WORLD WIDE EMAIL ACCOUNTS IS EXPECTED TO INCREASE FROM 3.2 BILLION IN 2012 TO 3.6 BILLION IN 2013



$ The Forester U.S Intreactive Marketing Forecast Projects Email Marketing Spending To Reach $2.5 Billion By 2016

Email Marketing: 2013 and Beyond

shared by dekh on May 28, 2013 in Computers

Email Marketing: 2013 and Beyond

shared by dekh on May 28, 2013 in Computers

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This infographic describes the evolution of email marketing, the best practices used by marketers, and current trends.
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