Email Marketing: 2013 and Beyond
EMAIL MARKETING
FACTS & STATS
85% OF INTERNET USERS ACCESS EMAIL
THERE ARE MORE THAN 3.2 BILLION EMAIL ACCOUNTS
Over 97% of Emails Sent Are Spams
123456 Is The All Time Most Popular Email Password
1965
Concept of Email Was Explored At MIT
1971
Ray Tomlinson sends the first E-Mail Message "QWERTYUIOP"
1976
Queen Elizabeth Becomes The First Head Of State To Send An Electronic Mail Message
1978
Spam Was Invented
TODAY
TODAY
25% OF THE GLOBAL POPULATION HAS AN EMAIL ADDRESS
112 Emails Sent AND Received Per Day By Average Corporate User
INFORMATION SHARED ON EMAIL
Images 55%
Docs 32.6%
Audio 1.4%
Other 11%
EMAIL SERVICE PROVIDERS
Yahoo 29.65%
Hotmail 30.12%
Gmail 30.30%
Others 10%
90 TRILLION EMAILS SENT ANNUALLY
WE CANNOT IGNORE THE HUGE NUMBERS
EMAIL - AS A MARKETING TOOL
ADS PRESS RELEASES WEBINARS EMAILS
EMAIL VS OTHER MARKETING TOOLS
100
90
80
70
60
50
40
30
20
10
0
81% EMAIL MARKETING
68% SEARCH ENGINE OPTIMIZATION
64% EVENT MARKETING
57% PRESS RELEASES
40% ONLINE ADS
39% DIRECT MAILS
34% PRINT DISPLAY ADS
29% SPONSORSHIP
25% WEBINARS
15% RADIO ADS
10% TV ADS
WHY EMAIL MARKETING?
CHEAP
WIDE RANGE
CLOSE RELATIONSHIP
HIGHER ROI
MEASURABLE
20% MARKETERS FORGET ABOUT TIMEZONE WHEN PLANNING EMAIL CAMPAIGNS
BEST WEEK DAY TO SEND AN EMAIL
Monday Tuesday Wednesday Thursday Friday
50
40
30
20
10
0
44% Reported Most Opens On Tuesday
BEST TIME TO SEND AN EMAIL
4AM 8AM 12PM 4PM 8PM
50
40
30
20
10
0
53% Reported Most Opens 8am-12pm
EMAIL VS SOCIAL MEDIA
246 Million Emails Sent a Day
twitter
175 Million Tweets a Day
facebook
55 Million Updates a Day
SUBJECT LINE MATTERS
WORDS TO USE
APPLY
OPPORTUNITY
DEMO
CONNECT
PAYMENTS
CONFERENCE
CANCELLATION
WORDS NOT TO USE
CONFIRM
JOIN ASSISTANCE
SPEAKER
PRESS
SOCIAL
INVITE
EMAIL HAS HIGHER CTR AND HIGHER ROI THAN OTHER CHANNELS
RETURN OF INVESTMENT
EMAIL $40
0 $50
KEYWORDS ADS $17
0 $50
BANNER ADS $2
0 (FOR EVERY $1 SPEND) $50
CLICK THROUGH RATES
EMAIL 5%
BANNER ADS 1.8%
RICH MEDIA ADS 0.14%
0 10%
FUTURE OF EMAIL
WHAT TEENS SAYS
44% Emails Won't Die
15% Email Is Dead
41% Don't Care
THE NUMBER OF WORLD WIDE EMAIL ACCOUNTS IS EXPECTED TO INCREASE FROM 3.2 BILLION IN 2012 TO 3.6 BILLION IN 2013
$ The Forester U.S Intreactive Marketing Forecast Projects Email Marketing Spending To Reach $2.5 Billion By 2016 EMAIL MARKETING FACTS & STATS 85% OF INTERNET USERS ACCESS EMAIL THERE Over 97% of Emails Sent Are ARE Spam MORE THAN 3.2 BILLION EMAIL ACCOUNTS 123456 Is The All Time Most Poplular Email Password Concept Of Email Was Explored At MIT 1965 Ray Tomlinson sends the first E-Mail Message "QWERTYUIOP" Queen Elizabeth Becomes The First Head Of State To Send An Electronic 1971 Mail Message 1976 Spam Was Invented 1978 TODAY TODAY 25% OF THE GLOBAL POPULATION HAS AN EMAIL ADDRESS 112 Emails Sent AND Received Per Day By Average Corporate User Others 10 % Images Docs 32.6% Yahoo 55% Gmail 30.30% 29.65% Other 11% Hotmail 30.12% 1.4% Audio INFORMATION EMAIL SERVICE ARED ON EMAIL PROVIDERS 90 TRILLION EMAILS SENT ANNUALLY WE CANNOT IGNORE THE HUGE NUMBERS EMAIL - AS A MARKETING TOOL 100- 90 - 80 - 70- EMAIL VS OTHER 60- MARKETING TOOLS 50- 40 - 30 - 20 - 10- WHY EMAIL MARKETING CHEAP WIDE RANGE CLOSE RELATIONSHIP HIGHER ROI MEASURABLE 20% MARKETERS FORGET ABOUT TIMEZONE WHEN PLANNING EMAIL CAMPAIGNS | BEST WEEK DAY TO SEND AN EMAIL Monday Tuesday Wednesday Thursday Friday 50- Reported 44%Most Opens 40 - On Tuesday 30- 20- 10- BEST TIME TO SEND AN EMAIL 4AM 8AM 12PM 4PM 8PM Reported 53% Most Opens 50- 8am-12pm 40 – 30- 20- 10- EMAIL VS SOCIAL MEDIA twitter 175 Million 246 Million Tweets a Day Emails Sent a Day facebook. 55 Million Updates a Day SUBJECT LINE MATTERS WORDS TO USE WORDS NOT TO USE APPLY CONFIRM OPPORTUNITY JOIN DEMO ASSISTANCE CONNECT SPEAKER PAYMENTS PRESS CONFERENCE SOCIAL CANCELLATION INVITE EMAIL HAS HIGHER CTR AND HIGHER ROI THAN OTHER CHANNELS RETURN OF INVESTMENT EMAIL $40 $50 KEYWORDS ADS $17 $50 BANNER ADS $2 (FOR EVERY $1 SPEND ) $50 CLICK THROUGH RATES EMAIL 5% BANNER ADS 1.8% RICH MEDIA ADS 0.14% 10% FUTURE OF EMAIL WHAT TEENS SAYS 44% 15% 41% Emails Email Is Don't Care Won't Die Dead THE NUMBER OF WORLD WIDE EMAIL ACCOUNTS IS EXPECTED TO INCREASE FROM 3.2 BILLION IN 2012 TO 3.6 BILLION IN 2013 2$ Email Marketing Spending To Reach $2.5 Billion By 2016 The Forester U.S Intreactive Marketing Forecast Projects Sources http://www.e-shot.net/ http://www.ReachMail.com http://www.marketingland.com/ http://www.Pardot.com/blog http://www.gigaom.com http://www.litmus.com http://www.mediapost.com/ http://boomeranggmail.com http://neilsen.com/ FLYING START ONLINE www.flyingstartonline.com ADS PRESS RELDASES WEBINARS EMANLS EMAIL MARKETING FACTS & STATS 85% OF INTERNET USERS ACCESS EMAIL THERE Over 97% of Emails Sent Are ARE Spam MORE THAN 3.2 BILLION EMAIL ACCOUNTS 123456 Is The All Time Most Poplular Email Password Concept Of Email Was Explored At MIT 1965 Ray Tomlinson sends the first E-Mail Message "QWERTYUIOP" Queen Elizabeth Becomes The First Head Of State To Send An Electronic 1971 Mail Message 1976 Spam Was Invented 1978 TODAY TODAY 25% OF THE GLOBAL POPULATION HAS AN EMAIL ADDRESS 112 Emails Sent AND Received Per Day By Average Corporate User Others 10 % Images Docs 32.6% Yahoo 55% Gmail 30.30% 29.65% Other 11% Hotmail 30.12% 1.4% Audio INFORMATION EMAIL SERVICE ARED ON EMAIL PROVIDERS 90 TRILLION EMAILS SENT ANNUALLY WE CANNOT IGNORE THE HUGE NUMBERS EMAIL - AS A MARKETING TOOL 100- 90 - 80 - 70- EMAIL VS OTHER 60- MARKETING TOOLS 50- 40 - 30 - 20 - 10- WHY EMAIL MARKETING CHEAP WIDE RANGE CLOSE RELATIONSHIP HIGHER ROI MEASURABLE 20% MARKETERS FORGET ABOUT TIMEZONE WHEN PLANNING EMAIL CAMPAIGNS | BEST WEEK DAY TO SEND AN EMAIL Monday Tuesday Wednesday Thursday Friday 50- Reported 44%Most Opens 40 - On Tuesday 30- 20- 10- BEST TIME TO SEND AN EMAIL 4AM 8AM 12PM 4PM 8PM Reported 53% Most Opens 50- 8am-12pm 40 – 30- 20- 10- EMAIL VS SOCIAL MEDIA twitter 175 Million 246 Million Tweets a Day Emails Sent a Day facebook. 55 Million Updates a Day SUBJECT LINE MATTERS WORDS TO USE WORDS NOT TO USE APPLY CONFIRM OPPORTUNITY JOIN DEMO ASSISTANCE CONNECT SPEAKER PAYMENTS PRESS CONFERENCE SOCIAL CANCELLATION INVITE EMAIL HAS HIGHER CTR AND HIGHER ROI THAN OTHER CHANNELS RETURN OF INVESTMENT EMAIL $40 $50 KEYWORDS ADS $17 $50 BANNER ADS $2 (FOR EVERY $1 SPEND ) $50 CLICK THROUGH RATES EMAIL 5% BANNER ADS 1.8% RICH MEDIA ADS 0.14% 10% FUTURE OF EMAIL WHAT TEENS SAYS 44% 15% 41% Emails Email Is Don't Care Won't Die Dead THE NUMBER OF WORLD WIDE EMAIL ACCOUNTS IS EXPECTED TO INCREASE FROM 3.2 BILLION IN 2012 TO 3.6 BILLION IN 2013 2$ Email Marketing Spending To Reach $2.5 Billion By 2016 The Forester U.S Intreactive Marketing Forecast Projects Sources http://www.e-shot.net/ http://www.ReachMail.com http://www.marketingland.com/ http://www.Pardot.com/blog http://www.gigaom.com http://www.litmus.com http://www.mediapost.com/ http://boomeranggmail.com http://neilsen.com/ FLYING START ONLINE www.flyingstartonline.com ADS PRESS RELDASES WEBINARS EMANLS
Email Marketing: 2013 and Beyond
Source
https://www....online.comCategory
ComputersGet a Quote