Email Drip Campaigns

EMAIL DRIP CAMPAIGNS WHAT TO DO WITH ALL THE DATA YOU COLLECT. An email drip campaign could be the perfect way to capitalize on all of the data that you've collected from your customers, audience & target market. BENEFITS OF A DRIP CAMPAIGN. THEY ARE TIMELY Be a source of good information for your users when they need it. Using 'advanced links' option in your eMerge account you can set up triggering events for auto-responders to provide that to your contacts. NURTURE YOUR LEADS Drip campaigns help to nurture leads until they are sales ready! It can also provide you with a continuous supply of leads that are ready to close. EASY TO AUTOMATE Drip campaigns can be tedious if it's all manual, so why not make it automated? This way you spend less time on working & more time on making money. - TYPES OF DRIP CAMPAIGNS. PROMOTIONAL These will entice prospects with time-sensitive promotions & special pricing offers. EDUCATIONAL These provide helpful product /service infomation to prospects to prepare them for purchase, orto customers who have already purchased. RE-ENGAGEMENT These are set up to spark the interest of cold leads again. TOP-OF-MIND These help you keep your leads engaged with your brand through the sales process. HERE'S WHAT ONE LOOKS LIKE. Drip campaigns can be used to nurture prospects into leads with need for you to do it manually! Here's how they work.. END OF DRIP CAMPAIGN Remove unengaged prospects or add them to re engagemenit campaigns to reach out later. NO NO OPEN? TESTIMONIALS / REVIEWS VIDEO YES Provide helpful reviews and testimonials from satisfied clilents. OPEN? PROMOTION PRODUCT / SERVICE OVERVIEW Provide lighter, more engaging content to keep prospects interested in your product. NO YES OPEN? TESTIMONIALS PRODUCT DEMO Once a prospect shows significant interest, you can schedule a personal call or meeting. YES There are lots of different types of drip campaigns, this is just an example. You can structure your campaign however you like using the data you've collected on your target audience. BEST PRACTICES. O TARGET YOUR CAMPAIGN Tailor your campaigns so that they reach the segmented audience that you have planned to target. DESIGN WITH YOUR AUDIENCE IN MIND Use your brand to make the campaign components instantly recognizable to your audience. TEST, TEST & TEST MORE! Test the effectiveness of your campaign to see what will work best. UTILIZE YOUR TOOLS Use a program like eMerge that will help you target your audience, customize your content & automate your messaging for maximum effectiveness. For more information about how eMerge can grow your company through online marketing with email, social media, blogs & more, visit our website at www.casyeMerge.com | www.REALeMerge.com Call Today! 985. 781. 4471 eMerge