Email Deliverability Health & Hygiene

MAIL MARKETING HEALTH & HYGI ENE FAMILIARIZE YOURSELF WITH THESE VITAL SIGNS WARM EMAILS COLD EMAILS Email addresses that have not been contacted in 4 or Email addresses that have been contacted within the last 4 months more months BAD LIST A bad list is comprised of contacts that did not give you explicit permission to email market to them. GOOD LIST A good list is comprised of contacts that were organically acquired (directly contacted) and explicitly gave you permission to email market to them Lists purchased from third parties are at high risk of being bad DOUBLE OPT-IN EMAILS Confirm a request to receive emails Reconfirm the subscripton Determine which emailed leads are still active • Determine which leads are no longer interested SILENT KILLERS Black List Email providers maintain a list of Spam Traps Internet service providers create email accounts to detect abusive or poor email sending practices untrusted email domains and IP addresses Spam If more than 0.2% of your email recipients complain, your messages can be flagged as spam and you risk black listing Opt-Out Link Padding When the unsubscribe link is over 6 line breaks below the last piece of information in an email, it can generate more spam complaints FORMING HEALTHY HABITS Organization Contact everyone on your list at least every 4 months to ensure your list is still accurate. Monitor for duplicate addresses Segmentation & Targeting Organize lists and messages specific to their needs and interests Clear Opt-In Communication Provide opt-in choices that are simple and easy to complete WARNING: 082 3391048 John Doe EMAILS THAT GO UNDELIVERED Directionsi take 2 pills dally twi daily with feodnd water. De ne exceed i in 24 hoEs Consult doe if symtpoms contings DO NO ONE ANY GOOD WARNING : Infusionsoft. bigideasblog.infusionsoft.com uluuluuluul