Elements of Guerrilla Marketing

GIerilla arleling Hements of an elfective carpaign THE ACT CF EXECUTING AN UNUSUAL CR • UNEXPECTED MARKETING ACTIVITY NA COMMON • EVERYDAY PLACE N OPDER TO GENERATE TAKING VOUR TARGETED CONSUMER BY SUPPISE, STPKE THEM AT A MCRE PERSONAL AND MEMORABLE LEVEL A BUZZ FOR YOUR PRODUCTS CR SERVICES - JAY CON RAD, 1984 WHEN &WEPE IT 5 Elements of Effective Guerrilla Markebing IS LEAST EXPECTED SURPRISE CREATIVE PEOPLE REMEMBER FUNNY THNGS IT LASTS FOR A LMTED TIME. CHEAP ONE-SHOT DO SOMETHING DRASTIC DRAMATIC KEEP IT COST-EFFECTIVE, Company.com