Elements of Exclusivity

LEMENTS OF XCLUSIVITY Exclusivity should have more of a meaning than just a dollar value. The more people buy an item that is mass produced but expensive, the less ex- clusive it becomes. Some items are so exclusive you have to be on a waitlist to purchase them and sometimes have to pay up-front before you receive the item. Exclusivity should truly be about limited quantities and the use of rare materials or artistry that aren't available just anywhere. What makes something exclusive? PRODUCT A Product should be: Distinctive Hand-Crafted Hard to Find BRANDING Branding and packaging is of essence in order to create exclusive products that aren't perceived as substandard to brand names. DISTINCTIVE & ELOQUENT DESIGN Produces feelings of clatity and putity. GREENS AND BROWNS BLACKS AND GOLDS Suggest elegance Evoke natural products made from fresh ingredients EXOTIC MATERIALS The rare materials can bring exclusivity to any item. Try a distinctive material such as: MOTHER OF PEARL GOLD KOFTGARI The ancient and almost lost Indian art of inlaying 24K gold in tool steel. NATURAL MATERIALS, PRECIOUS METALS, The common name for iridescent GEMSTONES & nacre, a blend of minerals that are se creted by oysters and other mollusks and deposited inside their shells. STATE-OF-THE-ART ALLOYS. FosSIL WALRUS IVORY Ranging fiom 8,000 to 10,000 years old, this fossil ranks among the rasest of all natural matenals. FOSSIL MAMMOTH TOOTH AND TUSK A rare and mesnenizing material, al living testimony of the dawn of FossIL DINOSAUR BONE This material is one the tmost exotic fossil materials on Earth. Mankind “ Most luxury brands have become multinational chains that no longer offer something truly unique or rare. For many of these companies, exclusivity is defined predominantly by price and status, and not so much by originality or by the limited availability of their offerings." - Matt Conable, founder and creative engine of William Henry. Sources: http://www.plstorebrands.com/plmag-article-the elements of eeckusivity445.hem http://www.wiliamherey.com/history http://www.wiliamherry.com/material WHH William Henry WOGRAPNC DESIGNED Y