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The Elements of Engagement

The DNA of Relationships ENGA GEMENT The matters of the heart that matter most in business. We get emotionally involved - and you know how that goes.. WE ЕXPECT REWARDS THE BAD STUFF OUTWEIGHS THE GOOD THE FLAME REQUIRES FUEL WE'RE FICKLE Why do you have to be like that? I have an itch and I want it scratched. I have Will you turn on me today? needs, you know. 18 Eunatement Elements of Here's what you offer to attract, persuade and 'engage. ACCESS AESTHETICS ASSOCIATION BELONGING DESIRE renience,availability,eas Good looks attract Connections to what we know, memories Fitting in, joining thegroup Seeking rewards, pleasures EMPATHY ENHANCEMENT ESCAPE EXPERIENCE FOLLOWING Relating to,reason to care Self-improvement Self Transporting away from reality away from Connecting with our memories Following the crowd, consensus INTEGRITY INTRIGUE INVOLVEMENT MEANING NEWNESS Honesty, commitment, principles Suspense, curiousity, ambiguity Feelings of ownership, control The appeal of The quest for purpose originality innovation PLEASURE RESPECT VALUES Sensory experiences, stimulation Recognition, achievement Mutual pursuit of goals Communications can no longer declare the significance or meaning of a brand. It can only propose it. It (the company) must work with culture and the consumer to create it. Dr. Grant McCracke ropologist iver Oullier, psychologist D Engagement is not just about grabbing attention. It needs to last, to sustain attention and keep the relationship strong. Special thanks to CANVAS8 and Weber Shandwick for their publication, "The Science of Engagement, which provided the information much 'of this infographic is based on. Download the report here. Written and designed creative by Barry Feldman Engage with us at www.feldmancreative.com. Piktochart make information beautiful The DNA of Relationships ENGA GEMENT The matters of the heart that matter most in business. We get emotionally involved - and you know how that goes.. WE ЕXPECT REWARDS THE BAD STUFF OUTWEIGHS THE GOOD THE FLAME REQUIRES FUEL WE'RE FICKLE Why do you have to be like that? I have an itch and I want it scratched. I have Will you turn on me today? needs, you know. 18 Eunatement Elements of Here's what you offer to attract, persuade and 'engage. ACCESS AESTHETICS ASSOCIATION BELONGING DESIRE renience,availability,eas Good looks attract Connections to what we know, memories Fitting in, joining thegroup Seeking rewards, pleasures EMPATHY ENHANCEMENT ESCAPE EXPERIENCE FOLLOWING Relating to,reason to care Self-improvement Self Transporting away from reality away from Connecting with our memories Following the crowd, consensus INTEGRITY INTRIGUE INVOLVEMENT MEANING NEWNESS Honesty, commitment, principles Suspense, curiousity, ambiguity Feelings of ownership, control The appeal of The quest for purpose originality innovation PLEASURE RESPECT VALUES Sensory experiences, stimulation Recognition, achievement Mutual pursuit of goals Communications can no longer declare the significance or meaning of a brand. It can only propose it. It (the company) must work with culture and the consumer to create it. Dr. Grant McCracke ropologist iver Oullier, psychologist D Engagement is not just about grabbing attention. It needs to last, to sustain attention and keep the relationship strong. Special thanks to CANVAS8 and Weber Shandwick for their publication, "The Science of Engagement, which provided the information much 'of this infographic is based on. Download the report here. Written and designed creative by Barry Feldman Engage with us at www.feldmancreative.com. Piktochart make information beautiful The DNA of Relationships ENGA GEMENT The matters of the heart that matter most in business. We get emotionally involved - and you know how that goes.. WE ЕXPECT REWARDS THE BAD STUFF OUTWEIGHS THE GOOD THE FLAME REQUIRES FUEL WE'RE FICKLE Why do you have to be like that? I have an itch and I want it scratched. I have Will you turn on me today? needs, you know. 18 Eunatement Elements of Here's what you offer to attract, persuade and 'engage. ACCESS AESTHETICS ASSOCIATION BELONGING DESIRE renience,availability,eas Good looks attract Connections to what we know, memories Fitting in, joining thegroup Seeking rewards, pleasures EMPATHY ENHANCEMENT ESCAPE EXPERIENCE FOLLOWING Relating to,reason to care Self-improvement Self Transporting away from reality away from Connecting with our memories Following the crowd, consensus INTEGRITY INTRIGUE INVOLVEMENT MEANING NEWNESS Honesty, commitment, principles Suspense, curiousity, ambiguity Feelings of ownership, control The appeal of The quest for purpose originality innovation PLEASURE RESPECT VALUES Sensory experiences, stimulation Recognition, achievement Mutual pursuit of goals Communications can no longer declare the significance or meaning of a brand. It can only propose it. It (the company) must work with culture and the consumer to create it. Dr. Grant McCracke ropologist iver Oullier, psychologist D Engagement is not just about grabbing attention. It needs to last, to sustain attention and keep the relationship strong. Special thanks to CANVAS8 and Weber Shandwick for their publication, "The Science of Engagement, which provided the information much 'of this infographic is based on. Download the report here. Written and designed creative by Barry Feldman Engage with us at www.feldmancreative.com. Piktochart make information beautiful

The Elements of Engagement

shared by barryjfeldman on Feb 13
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Understand the elements of engagement and you'll understand how to build passionate relationships with customers, prospects and brand advocates.

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