While we can’t tell you who’s going to win the election, we can share some intriguing insights about what’s on voters’ minds as they head to the polls next week. What we found about Red, Blue, and Swing States may challenge what you thought you knew about the hot issues that affect how people vote. An analysis of 595 million local searches made across the YPSM Local Ad Network in the time period leading up to the election (July-September 2012) uncovered a number of compelling findings. We cross-referenced these searches against a popular electoral projection map (http://www.270towin.com/) to make comparisons of who searches more for the issues: Red States, Blue States or Swing States. Enjoy!