What is Augmented Reality

WHAT IS
AUGMENTED
REALITY?

STOP
2D Marker
Tracking
Compass
Webcam
GPS
Internet

APPLICATIONS OF AR IN 2011
Emergency Service
Entertainment & Education
Sightseeing
Video Games
Collaboration
ART
Translation
Sports
Navigation
Prospecting
Military
Task Support
Performance
Advertising
Industrial Architecture

AR Revenue in 2014
$732 M
According to Juniperresearch.com

Augmented Reality Revenue 2010-2014

Increase in 85% in sales
50,000 + hits on YouTube
600% increase in PR activity

Increase in sales of Tissot at Selfridges
85%

AR TIMELINE
1968
Ivan Sutherland creates the first augmented reality system, which is also the first virtual reality system.

1992
Tom Caudell and David Mizell coin the term "augmented reality" to refer to overlaying computer-presented material on top of the real world.

1994
Steve Manin starts wearing a webcam for almost 2 years.

1996
Jun Rekimoto presents 2D matrix markers.

1997
Steve Feiner et al. presents the Touring Machine, the first mobile augmented reality system (MARS).

1999
Hirokazu Kato and Mark Billinghurst present ARToilkit.

2006
Reitmayr et al. presents a model-based hybrid tracking system for outdoor augmented reality.

FUTURE OF AUGMENTED REALITY
AR GLasses
AR Contact Lenses
AR Windsheild WHAT IS AUGMENTED REALITY? Compass Webcam STOP 2D Marker Tracking Internet GPS Starbucks Locations - 5km Friends 96 Willow Street Last there: 05/12/12 Favourite Drink: vanilla latte Chad Smith in Area Florence Mika 1.5km SW 500 metres A Jim Bob, 26 Suzie, 1st connection ARDI San Francisco Marketplace Time News just in: Snow storm coming tonight. Subway delays ure What people are saying in the area.. in3 fil Mun Street Downey Dr Activity: 20 km race APPLICATIONS OF AR IN 2011 Emergency Service Entertainment & Education Sightseeing Video games Collaboration ART Translation Sports Navigation Prospecting Task Support Performance Advertising Industrial Architecture Military AR Revenue in 2014 $732 M According to Juniperresearch.com 2014 AR TIMELINE 2010 Source: https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR/ 1968 Ivan Sutherland creates the first augmented reality system, which is also the first virtual reality system. | 2 4 8 (Million of $) 1992 Augmented Reality Revenue 2010-2014 Tom Caudell and David Mizell coin the Had Taker Beam Spliner Opcics term "augmented reality" to refer overlaying computer-presented material on top of the real world. Cale Waie Mouned Computer Voice Command 600% increase in PR activity 1994 Steve Mann starts wearing a webcam for almost 2 years. 1996 Jun Rekimoto presents 2D matrix markers. You Tube 1997 Steve Feiner et al. present the Touring Machine, the first mobile augmented reality system (MARS). 1999 Hirokazu Kato and Mark Billinghurst present ARToolKit. Increase 85% in sales 2006 50, 000 + hits Reitmayr et al. presents a model-based hybrid tracking system for outdoor augmented reality. on YouTube Increase in sales of Tissot at Selfridges 2009 85% Imberly Spreen et al. develop ARhrrrr! Markerless Technology FUTURE OF AUGMENTED REALITY AR Glasses AR Contact Lenses AR Windshield ELE Designed By: Erin Mares | FreshPepper Designs Source: http://www.holition.co.uk/case-studies/ WHAT IS AUGMENTED REALITY? Compass Webcam STOP 2D Marker Tracking Internet GPS Starbucks Locations - 5km Friends 96 Willow Street Last there: 05/12/12 Favourite Drink: vanilla latte Chad Smith in Area Florence Mika 1.5km SW 500 metres A Jim Bob, 26 Suzie, 1st connection ARDI San Francisco Marketplace Time News just in: Snow storm coming tonight. Subway delays ure What people are saying in the area.. in3 fil Mun Street Downey Dr Activity: 20 km race APPLICATIONS OF AR IN 2011 Emergency Service Entertainment & Education Sightseeing Video games Collaboration ART Translation Sports Navigation Prospecting Task Support Performance Advertising Industrial Architecture Military AR Revenue in 2014 $732 M According to Juniperresearch.com 2014 AR TIMELINE 2010 Source: https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR/ 1968 Ivan Sutherland creates the first augmented reality system, which is also the first virtual reality system. | 2 4 8 (Million of $) 1992 Augmented Reality Revenue 2010-2014 Tom Caudell and David Mizell coin the Had Taker Beam Spliner Opcics term "augmented reality" to refer overlaying computer-presented material on top of the real world. Cale Waie Mouned Computer Voice Command 600% increase in PR activity 1994 Steve Mann starts wearing a webcam for almost 2 years. 1996 Jun Rekimoto presents 2D matrix markers. You Tube 1997 Steve Feiner et al. present the Touring Machine, the first mobile augmented reality system (MARS). 1999 Hirokazu Kato and Mark Billinghurst present ARToolKit. Increase 85% in sales 2006 50, 000 + hits Reitmayr et al. presents a model-based hybrid tracking system for outdoor augmented reality. on YouTube Increase in sales of Tissot at Selfridges 2009 85% Imberly Spreen et al. develop ARhrrrr! Markerless Technology FUTURE OF AUGMENTED REALITY AR Glasses AR Contact Lenses AR Windshield ELE Designed By: Erin Mares | FreshPepper Designs Source: http://www.holition.co.uk/case-studies/ WHAT IS AUGMENTED REALITY? Compass Webcam STOP 2D Marker Tracking Internet GPS Starbucks Locations - 5km Friends 96 Willow Street Last there: 05/12/12 Favourite Drink: vanilla latte Chad Smith in Area Florence Mika 1.5km SW 500 metres A Jim Bob, 26 Suzie, 1st connection ARDI San Francisco Marketplace Time News just in: Snow storm coming tonight. Subway delays ure What people are saying in the area.. in3 fil Mun Street Downey Dr Activity: 20 km race APPLICATIONS OF AR IN 2011 Emergency Service Entertainment & Education Sightseeing Video games Collaboration ART Translation Sports Navigation Prospecting Task Support Performance Advertising Industrial Architecture Military AR Revenue in 2014 $732 M According to Juniperresearch.com 2014 AR TIMELINE 2010 Source: https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR/ 1968 Ivan Sutherland creates the first augmented reality system, which is also the first virtual reality system. | 2 4 8 (Million of $) 1992 Augmented Reality Revenue 2010-2014 Tom Caudell and David Mizell coin the Had Taker Beam Spliner Opcics term "augmented reality" to refer overlaying computer-presented material on top of the real world. Cale Waie Mouned Computer Voice Command 600% increase in PR activity 1994 Steve Mann starts wearing a webcam for almost 2 years. 1996 Jun Rekimoto presents 2D matrix markers. You Tube 1997 Steve Feiner et al. present the Touring Machine, the first mobile augmented reality system (MARS). 1999 Hirokazu Kato and Mark Billinghurst present ARToolKit. Increase 85% in sales 2006 50, 000 + hits Reitmayr et al. presents a model-based hybrid tracking system for outdoor augmented reality. on YouTube Increase in sales of Tissot at Selfridges 2009 85% Imberly Spreen et al. develop ARhrrrr! Markerless Technology FUTURE OF AUGMENTED REALITY AR Glasses AR Contact Lenses AR Windshield ELE Designed By: Erin Mares | FreshPepper Designs Source: http://www.holition.co.uk/case-studies/ WHAT IS AUGMENTED REALITY? Compass Webcam STOP 2D Marker Tracking Internet GPS Starbucks Locations - 5km Friends 96 Willow Street Last there: 05/12/12 Favourite Drink: vanilla latte Chad Smith in Area Florence Mika 1.5km SW 500 metres A Jim Bob, 26 Suzie, 1st connection ARDI San Francisco Marketplace Time News just in: Snow storm coming tonight. Subway delays ure What people are saying in the area.. in3 fil Mun Street Downey Dr Activity: 20 km race APPLICATIONS OF AR IN 2011 Emergency Service Entertainment & Education Sightseeing Video games Collaboration ART Translation Sports Navigation Prospecting Task Support Performance Advertising Industrial Architecture Military AR Revenue in 2014 $732 M According to Juniperresearch.com 2014 AR TIMELINE 2010 Source: https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR/ 1968 Ivan Sutherland creates the first augmented reality system, which is also the first virtual reality system. | 2 4 8 (Million of $) 1992 Augmented Reality Revenue 2010-2014 Tom Caudell and David Mizell coin the Had Taker Beam Spliner Opcics term "augmented reality" to refer overlaying computer-presented material on top of the real world. Cale Waie Mouned Computer Voice Command 600% increase in PR activity 1994 Steve Mann starts wearing a webcam for almost 2 years. 1996 Jun Rekimoto presents 2D matrix markers. You Tube 1997 Steve Feiner et al. present the Touring Machine, the first mobile augmented reality system (MARS). 1999 Hirokazu Kato and Mark Billinghurst present ARToolKit. Increase 85% in sales 2006 50, 000 + hits Reitmayr et al. presents a model-based hybrid tracking system for outdoor augmented reality. on YouTube Increase in sales of Tissot at Selfridges 2009 85% Imberly Spreen et al. develop ARhrrrr! Markerless Technology FUTURE OF AUGMENTED REALITY AR Glasses AR Contact Lenses AR Windshield ELE Designed By: Erin Mares | FreshPepper Designs Source: http://www.holition.co.uk/case-studies/ WHAT IS AUGMENTED REALITY? Compass Webcam STOP 2D Marker Tracking Internet GPS Starbucks Locations - 5km Friends 96 Willow Street Last there: 05/12/12 Favourite Drink: vanilla latte Chad Smith in Area Florence Mika 1.5km SW 500 metres A Jim Bob, 26 Suzie, 1st connection ARDI San Francisco Marketplace Time News just in: Snow storm coming tonight. Subway delays ure What people are saying in the area.. in3 fil Mun Street Downey Dr Activity: 20 km race APPLICATIONS OF AR IN 2011 Emergency Service Entertainment & Education Sightseeing Video games Collaboration ART Translation Sports Navigation Prospecting Task Support Performance Advertising Industrial Architecture Military AR Revenue in 2014 $732 M According to Juniperresearch.com 2014 AR TIMELINE 2010 Source: https://www.icg.tugraz.at/~daniel/HistoryOfMobileAR/ 1968 Ivan Sutherland creates the first augmented reality system, which is also the first virtual reality system. | 2 4 8 (Million of $) 1992 Augmented Reality Revenue 2010-2014 Tom Caudell and David Mizell coin the Had Taker Beam Spliner Opcics term "augmented reality" to refer overlaying computer-presented material on top of the real world. Cale Waie Mouned Computer Voice Command 600% increase in PR activity 1994 Steve Mann starts wearing a webcam for almost 2 years. 1996 Jun Rekimoto presents 2D matrix markers. You Tube 1997 Steve Feiner et al. present the Touring Machine, the first mobile augmented reality system (MARS). 1999 Hirokazu Kato and Mark Billinghurst present ARToolKit. Increase 85% in sales 2006 50, 000 + hits Reitmayr et al. presents a model-based hybrid tracking system for outdoor augmented reality. on YouTube Increase in sales of Tissot at Selfridges 2009 85% Imberly Spreen et al. develop ARhrrrr! Markerless Technology FUTURE OF AUGMENTED REALITY AR Glasses AR Contact Lenses AR Windshield ELE Designed By: Erin Mares | FreshPepper Designs Source: http://www.holition.co.uk/case-studies/