Effective Internet Marketing

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing.





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EFFECTIVE INTERNET MARKETING WHAT IS WORKING FOR MARKETERS SOCIAL MEDIA 63%: 63% of companies using social media say social media has increased marketing effectiveness - among other benefits. 20%: The top 20% of B2B marketers in social media lead generation increased revenue by 20%. 300%: The average budget spent on company blogs & social media has nearly tripled in three years. 44%: 44% of marketers acquired customers from Twitter in 2012. BLOGGING 88%: B2C companies that blog generate 88% more leads per month than those who do not. 57%: In 2012, 57% of marketers acquired customers from blogging. 77%: Companies with 51 or more blog articles experience a 77% lift in median monthly leads. 55%: Companies that blog have 55% more website visitors. SEARCH ENGINE OPTIMIZATION 89%: 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business. 75%: 75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out. 46%: 46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high. 60%: 60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles. WEBSITE PAGES 6X: Business with websites of 401-1000 pages get 6 times more leads than those with 51-100 pages. 236%: Companies with more indexed web pages get 236% more leads. 48%: Companies with 51 to 100 pages generate 48% more traffic than companies with 1 to 50 pages. 55%: Companies see a 55% increase in leads from increasing landing pages from 10 to 15. EMAIL MARKETING 59%: 59% of B2B marketers say email is the most effective channel in generating revenue. 14%; The word "exclusive" in email promotional campaigns increases unique open rates by 14%. 84%: 84% of B2B marketers use segment targeting in their email campaigns. 80%: 80% of customers report reading email on mobile devices. MOBILE MARKETING 60%: 60% of consumers do product or service research "several times a month" via a mobile device. 50%: 9 out of 10 mobile searches lead to action. Over 50% lead to purchase. 90%: 90% of text messages are read within 3 minutes of being delivered. 4 BILLION: 4 billion of the 6.8 billion people on the planet use a mobile phone. 3.5 billion of them use a toothbrush. THE BOTTOM LINE - Social media increases marketing effectiveness. - Blogging generates leads, traffic and customers. - SEO is important - even for brick and mortar businesses. - More website pages means more leads, traffic and customers. - Email is the most effective revenue generating channel for most businesses. - Mobile marketing has become a necessity.