This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing.
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EFFECTIVE INTERNET MARKETING
WHAT IS WORKING FOR MARKETERS
63%: 63% of companies using social media say social media has increased marketing effectiveness - among other benefits.
20%: The top 20% of B2B marketers in social media lead generation increased revenue by 20%.
300%: The average budget spent on company blogs & social media has nearly tripled in three years.
44%: 44% of marketers acquired customers from Twitter in 2012.
88%: B2C companies that blog generate 88% more leads per month than those who do not.
57%: In 2012, 57% of marketers acquired customers from blogging.
77%: Companies with 51 or more blog articles experience a 77% lift in median monthly leads.
55%: Companies that blog have 55% more website visitors.
SEARCH ENGINE OPTIMIZATION
89%: 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.
75%: 75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out.
46%: 46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high.
60%: 60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles.
6X: Business with websites of 401-1000 pages get 6 times more leads than those with 51-100 pages.
236%: Companies with more indexed web pages get 236% more leads.
48%: Companies with 51 to 100 pages generate 48% more traffic than companies with 1 to 50 pages.
55%: Companies see a 55% increase in leads from increasing landing pages from 10 to 15.
59%: 59% of B2B marketers say email is the most effective channel in generating revenue.
14%; The word "exclusive" in email promotional campaigns increases unique open rates by 14%.
84%: 84% of B2B marketers use segment targeting in their email campaigns.
80%: 80% of customers report reading email on mobile devices.
60%: 60% of consumers do product or service research "several times a month" via a mobile device.
50%: 9 out of 10 mobile searches lead to action. Over 50% lead to purchase.
90%: 90% of text messages are read within 3 minutes of being delivered.
4 BILLION: 4 billion of the 6.8 billion people on the planet use a mobile phone. 3.5 billion of them use a toothbrush.
THE BOTTOM LINE
- Social media increases marketing effectiveness.
- Blogging generates leads, traffic and customers.
- SEO is important - even for brick and mortar businesses.
- More website pages means more leads, traffic and customers.
- Email is the most effective revenue generating channel for most businesses.
- Mobile marketing has become a necessity.