EFFECTIVE INTERNET MARKETING
WHAT IS WORKING FOR MARKETERS
63%: 63% of companies using social media say social media has increased marketing effectiveness - among other benefits.
20%: The top 20% of B2B marketers in social media lead generation increased revenue by 20%.
300%: The average budget spent on company blogs & social media has nearly tripled in three years.
44%: 44% of marketers acquired customers from Twitter in 2012.
88%: B2C companies that blog generate 88% more leads per month than those who do not.
57%: In 2012, 57% of marketers acquired customers from blogging.
77%: Companies with 51 or more blog articles experience a 77% lift in median monthly leads.
55%: Companies that blog have 55% more website visitors.
SEARCH ENGINE OPTIMIZATION
89%: 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.
75%: 75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out.
46%: 46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high.
60%: 60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles.
6X: Business with websites of 401-1000 pages get 6 times more leads than those with 51-100 pages.
236%: Companies with more indexed web pages get 236% more leads.
48%: Companies with 51 to 100 pages generate 48% more traffic than companies with 1 to 50 pages.
55%: Companies see a 55% increase in leads from increasing landing pages from 10 to 15.
59%: 59% of B2B marketers say email is the most effective channel in generating revenue.
14%; The word "exclusive" in email promotional campaigns increases unique open rates by 14%.
84%: 84% of B2B marketers use segment targeting in their email campaigns.
80%: 80% of customers report reading email on mobile devices.
60%: 60% of consumers do product or service research "several times a month" via a mobile device.
50%: 9 out of 10 mobile searches lead to action. Over 50% lead to purchase.
90%: 90% of text messages are read within 3 minutes of being delivered.
4 BILLION: 4 billion of the 6.8 billion people on the planet use a mobile phone. 3.5 billion of them use a toothbrush.
THE BOTTOM LINE
- Social media increases marketing effectiveness.
- Blogging generates leads, traffic and customers.
- SEO is important - even for brick and mortar businesses.
- More website pages means more leads, traffic and customers.
- Email is the most effective revenue generating channel for most businesses.
- Mobile marketing has become a necessity.
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.