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Women Are Dying To Be Thin
Are the fashion industry and media to blame?
An Accurate Representation
1950's: Mannequins were fashioned to mimic the average measurements of women. The average hip measurement of mannequins and women were both 34 inches.
An Increasing Disparity
1990's: By 1990, the average hip measurement had grown to 37 inches, while the average mannequin's hip measured had shrunk to 31 inches.
The average U.S. woman is 5'4" and weighs 140 pounds, whereas the average U.S. model is 5'11" and weighs 117 pounds.
Most runway models meet the Body Mass Index (BMI) physical criteria for anorexia.
Size 12 6
Ten years ago, plus-size models averaged between size 12 and 18. The majority of plus-size models on agency boards today are between size 6 and 14.
69% of girls in one study said that magazine models influence their idea of the perfect body shape
47% of girls 5th-12th grade felt magazine pictures influenced them to want to lose weight.
Only 29% were actually overweight.
Get Skinny Quick!
Each year, the average adolescent sees over 5,260 advertisements mentioning attractiveness.
90% of women overestimate their body size.
Four out of Five U.S. women are dissatisfied with their appearance.
80% of women who answered a People magazine survey responded that images of women on television and in the movies make them feel insecure.
A Dangerous Reality
National Eating Disorder Association reports 10 million American women have eating disorders, while the South Carolina Department of Mental Health estimates 1 million men suffer from an eating disorder.
20% of people suffering from anorexia will prematurely die from complications related to their eating disorder, including suicide and heat problems.
Eating disorders have the highest mortality rate of any mental illness.
50% of commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys referred to appearance.
If you or someone you know is suffering from an eating disorder- don't wait, seek help today.
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.