The Ecosystem of LinkedIn

THE ECOSYSTEM OF Linked in in Linked in in Profile/ Personal Brand Endorsements A Linkedln profile is different than a traditional resume; it is Jobs Careers not a static document Companies Groups World's largest professional network, having reached over 200 million members worldwide Recommendations Connections in Like a natural eco-system, the various features are interconnected and interdependent Here are a few of the key areas to focus on: PROFILE/PERSONAL BRAND in in MAX ABC MIN www You can show just who you are by exhibiting your skills and specialties. Your profile allows other users to get a well-rounded look at your experience. Use this space to showcase your current activities, goals, interests, clubs affiliations, etc. CONNECTIONS ----- in in One of the main features is the ability to connect with colleagues, clients and friends. Connections have a more complete access to profiles and can also give recommendations and endorsements. in GROUPS in in Groups are collections of users who share something in common, a particular career, interest, geography or work history. Joining and participating in groups may help with gaining connections, identifying leads, or enhancing a job search. Users may join up to 50 groups at a time. COMPANIES in in ABC LTD in in Mr X in Your work history can include a link to your current and past employers. you are a business owner, you can create a company page to showcase what you have to offer. CAREERS in Companies can add Career Pages to their Company Profiles to advertise employment opportunities. A company can link directly to recruiters to see who is viewing these opportunities. This feature is particularly useful for job seekers who want to find employment at a particular company. in CAREERS JOBS JOBS in in in in in in in The "Jobs" section allows job seekers to explore opportunities in a specified field. The "Jobs" section helps users to plan and follow a career path, to find opportunities and to further their skills. RECOMMENDATIONS in in in A recommendation is an opportunity for a user to give a personal recommendation to another user, a client or a colleague based on past interactions. in ENDORSEMENT in in LinkedIn users can endorse their connections for skill sets listed on that connection's profile. While endorsements are useful, Recommendations carry much more credibility. O 2012 Dynamic Search™ | 3420 East Shea Blvd #200 Phoenix AZ 85028 TM Office (602) 565-8873 | Fax (602) 680-3304 Sales (602) 953-5125 | Toll FREE 1-800-694-9853 Dynamic Search Online marketing solutions