The Economics of the World Cup

THE WORLD CUP IS THE NUMBER-ONE MAJOR THE ECONOMICS OF THE WORLD CUP GLOBAL SPORTING EVENT IN TERMS OF VIEWER- SHIP. THAT MEANS MAJOR MONEY FOR ADVERTIS- ERS, SPONSORS FIFA AND HOST COUNTRIES. mintcom CORPORATE SPONSORSHIP BROUGHT TO YOU BY: OFFICIAL PARTNERS PAYING $24-$44 MILLION EACH PER YEAR FOR 2007-2010: OFFICIAL SPONSORS PAYING S10 - $25 MILLION EACH PER YEAR FOR 2007-2010: NATIONAL SUPPORTERS PAYING $4.5 - $7.5. MILLION EACH PER YEAR FOR 2007-2010: SPONSORING THE WORLD CUP IS NOT CHEAP. OFFICIAL WORLD CUP PARTNERS PAY SI00 MILLION, WHILE SPONSORS PAY ABOUT $28 Coca-Cola Budweiser Telkom MILLION A PIECE. adidas ECastrol Emirates Confinental 8 neo africa SONY MTN aggreko VISA SEARA O prasa MMcDonald's FNB YINGLI SOLAR mahindra Satyam REVENUES NO PAIN, NO GAIN: 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA REVENUES AND COSTS HAVE 1.5 INCREASED OVER THE PAST TEN +182% + 110% YEARS *PROJECTED 1.0 15%. -60% THE ONLY DIRECT FUNDING A HOST COUNTRY RECEIVES FROM THE PRO- ***** .50 CEEDS OF THE WORLD CUP ARE THE TICKET SALES AND THE PREDETER- MINED AMOUNT PROMISED BY FIFA COSTS FOR HOSTING. IN THE PAST, HOST COUNTRIES HAVE BANKED ON TOUR- ISM TO COMPENSATE FOR THE 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA COSTS OF INFRASTRUCTURE AND NEW STADIUMS. 6.0 200% +200% GROSS TICKET SALES 5.5 HOST COMPENSATION FROM FIFA 5.0 * PROJECTED STADIUM CONSTRUCTION 4.5 INFRASTRUCTURE CONSTRUCTION 4.0 -60% 3.5 3.0 2.5 2.0 1.5 1.0 .5 LOCAL BUSINESS A CLOSER LOOK: GERMANY 2006 VS. SOUTH AFRICA 2010 THE 2006 WORLD CUP WAS CONSID- 2006 2010 * PROJECTED ERED THE MOST MONETARILY 620 SUCCESSFUL OF ALL PRÉVIOUS WORLD CUPS. WITH THE 2010 WORLD 300 CUP IN SOUTH AFRICA PROJECTED TO BREAK RECORDS, HERE IS A SIDE- MILLION MILLION BY-SIDE COMPARISON OF WORLD CUPS 2006 AND 2010. THE WORLD CUP HAS ALWAYS PRO- VIDED A HUGE BOOST TO THE LOCAL ECONOMY, MOSTLY FROM THE INFLUX OF SOCCER TOURISTS. IN COMPARI- SON TO 2006, WORLD CUP 2010 TOURISM IS EXPECTED TO DOUBLE, MOSTLY DUE TO THE LOCATION OF D ACCOMMODATIONS $210 MILLION » LOCAL RESTAURANTS S 50 MILLION $ 496 MILLION $ 65 MILLION $ 59 MILLION MISCELLANEOUS INCLUDING TRANSPORTATION $. $ 40 MILLION THE EVENT. 38% OF TOURISTS TO SOUTH AFRICA ARE PREDICTED TO BE EUROPEAN, STAYING IN HOTELS LONGER FOR THE GAMES. RETAIL THE LARGEST REVENUE GENERATOR IN THE PAST HAS BEEN DIRECT RETAIL. DIRECT RETAIL INCLUDES INCLUDES ANYTHING THAT BEARS THE FIFA OR WORLD CUP LOGO. PRODUCTS THAT CONTAIN THE OFFI- CIAL FIFA OR WORLD CUP LOGO. THE MAJORITY OF THE PROFIT FROM * PROJECTED RETAIL MERCHANDISE GOES DIRECTLY BACK TO FIFA. € 1.59 BILLION $ 2 BILLION R 21.3 BILLION $ 2.69 BILLION TELEVISION RIGHTS TUNING IN: USD IN MILLIONS 50 00 BROADCASTING RIGHTS ARE 150 200 250 300 350 400 450 STILL THE MAIN FORM OF INCOME FOR FIEA . 2000- 2006 +58% THE WALT DISNEY COMPANY (WHICH OWNS ABC AND ESPN) AND UNIVISION PAID A COMBINED $425 MILLION FOR 2010- 2014 EXCLUSIVE US BROADCASTING RIGHTS IN 2010 AND 2014. SOURCES: FIFA, WWW.WIKIPEDIA.ORG, THE OBSERVER, WORLD CUP SPONSORSHIP: FOUR YEARS IN THE MAKING' DREW BRENNARD, "ECONOMICS OF WORLD CUP 2006 OS DAVID, SOUTHERN CALIFORNIA BUSINESS "ECONOMIC IMPACT IN LOS ANGELES", CNN : CATCH WORLD CUP FEVER. BILLIONS IN USD BILLIONS IN USD THE WORLD CUP IS THE NUMBER-ONE MAJOR THE ECONOMICS OF THE WORLD CUP GLOBAL SPORTING EVENT IN TERMS OF VIEWER- SHIP. THAT MEANS MAJOR MONEY FOR ADVERTIS- ERS, SPONSORS FIFA AND HOST COUNTRIES. mintcom CORPORATE SPONSORSHIP BROUGHT TO YOU BY: OFFICIAL PARTNERS PAYING $24-$44 MILLION EACH PER YEAR FOR 2007-2010: OFFICIAL SPONSORS PAYING S10 - $25 MILLION EACH PER YEAR FOR 2007-2010: NATIONAL SUPPORTERS PAYING $4.5 - $7.5. MILLION EACH PER YEAR FOR 2007-2010: SPONSORING THE WORLD CUP IS NOT CHEAP. OFFICIAL WORLD CUP PARTNERS PAY SI00 MILLION, WHILE SPONSORS PAY ABOUT $28 Coca-Cola Budweiser Telkom MILLION A PIECE. adidas ECastrol Emirates Confinental 8 neo africa SONY MTN aggreko VISA SEARA O prasa MMcDonald's FNB YINGLI SOLAR mahindra Satyam REVENUES NO PAIN, NO GAIN: 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA REVENUES AND COSTS HAVE 1.5 INCREASED OVER THE PAST TEN +182% + 110% YEARS *PROJECTED 1.0 15%. -60% THE ONLY DIRECT FUNDING A HOST COUNTRY RECEIVES FROM THE PRO- ***** .50 CEEDS OF THE WORLD CUP ARE THE TICKET SALES AND THE PREDETER- MINED AMOUNT PROMISED BY FIFA COSTS FOR HOSTING. IN THE PAST, HOST COUNTRIES HAVE BANKED ON TOUR- ISM TO COMPENSATE FOR THE 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA COSTS OF INFRASTRUCTURE AND NEW STADIUMS. 6.0 200% +200% GROSS TICKET SALES 5.5 HOST COMPENSATION FROM FIFA 5.0 * PROJECTED STADIUM CONSTRUCTION 4.5 INFRASTRUCTURE CONSTRUCTION 4.0 -60% 3.5 3.0 2.5 2.0 1.5 1.0 .5 LOCAL BUSINESS A CLOSER LOOK: GERMANY 2006 VS. SOUTH AFRICA 2010 THE 2006 WORLD CUP WAS CONSID- 2006 2010 * PROJECTED ERED THE MOST MONETARILY 620 SUCCESSFUL OF ALL PRÉVIOUS WORLD CUPS. WITH THE 2010 WORLD 300 CUP IN SOUTH AFRICA PROJECTED TO BREAK RECORDS, HERE IS A SIDE- MILLION MILLION BY-SIDE COMPARISON OF WORLD CUPS 2006 AND 2010. THE WORLD CUP HAS ALWAYS PRO- VIDED A HUGE BOOST TO THE LOCAL ECONOMY, MOSTLY FROM THE INFLUX OF SOCCER TOURISTS. IN COMPARI- SON TO 2006, WORLD CUP 2010 TOURISM IS EXPECTED TO DOUBLE, MOSTLY DUE TO THE LOCATION OF D ACCOMMODATIONS $210 MILLION » LOCAL RESTAURANTS S 50 MILLION $ 496 MILLION $ 65 MILLION $ 59 MILLION MISCELLANEOUS INCLUDING TRANSPORTATION $. $ 40 MILLION THE EVENT. 38% OF TOURISTS TO SOUTH AFRICA ARE PREDICTED TO BE EUROPEAN, STAYING IN HOTELS LONGER FOR THE GAMES. RETAIL THE LARGEST REVENUE GENERATOR IN THE PAST HAS BEEN DIRECT RETAIL. DIRECT RETAIL INCLUDES INCLUDES ANYTHING THAT BEARS THE FIFA OR WORLD CUP LOGO. PRODUCTS THAT CONTAIN THE OFFI- CIAL FIFA OR WORLD CUP LOGO. THE MAJORITY OF THE PROFIT FROM * PROJECTED RETAIL MERCHANDISE GOES DIRECTLY BACK TO FIFA. € 1.59 BILLION $ 2 BILLION R 21.3 BILLION $ 2.69 BILLION TELEVISION RIGHTS TUNING IN: USD IN MILLIONS 50 00 BROADCASTING RIGHTS ARE 150 200 250 300 350 400 450 STILL THE MAIN FORM OF INCOME FOR FIEA . 2000- 2006 +58% THE WALT DISNEY COMPANY (WHICH OWNS ABC AND ESPN) AND UNIVISION PAID A COMBINED $425 MILLION FOR 2010- 2014 EXCLUSIVE US BROADCASTING RIGHTS IN 2010 AND 2014. SOURCES: FIFA, WWW.WIKIPEDIA.ORG, THE OBSERVER, WORLD CUP SPONSORSHIP: FOUR YEARS IN THE MAKING' DREW BRENNARD, "ECONOMICS OF WORLD CUP 2006 OS DAVID, SOUTHERN CALIFORNIA BUSINESS "ECONOMIC IMPACT IN LOS ANGELES", CNN : CATCH WORLD CUP FEVER. BILLIONS IN USD BILLIONS IN USD THE WORLD CUP IS THE NUMBER-ONE MAJOR THE ECONOMICS OF THE WORLD CUP GLOBAL SPORTING EVENT IN TERMS OF VIEWER- SHIP. THAT MEANS MAJOR MONEY FOR ADVERTIS- ERS, SPONSORS FIFA AND HOST COUNTRIES. mintcom CORPORATE SPONSORSHIP BROUGHT TO YOU BY: OFFICIAL PARTNERS PAYING $24-$44 MILLION EACH PER YEAR FOR 2007-2010: OFFICIAL SPONSORS PAYING S10 - $25 MILLION EACH PER YEAR FOR 2007-2010: NATIONAL SUPPORTERS PAYING $4.5 - $7.5. MILLION EACH PER YEAR FOR 2007-2010: SPONSORING THE WORLD CUP IS NOT CHEAP. OFFICIAL WORLD CUP PARTNERS PAY SI00 MILLION, WHILE SPONSORS PAY ABOUT $28 Coca-Cola Budweiser Telkom MILLION A PIECE. adidas ECastrol Emirates Confinental 8 neo africa SONY MTN aggreko VISA SEARA O prasa MMcDonald's FNB YINGLI SOLAR mahindra Satyam REVENUES NO PAIN, NO GAIN: 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA REVENUES AND COSTS HAVE 1.5 INCREASED OVER THE PAST TEN +182% + 110% YEARS *PROJECTED 1.0 15%. -60% THE ONLY DIRECT FUNDING A HOST COUNTRY RECEIVES FROM THE PRO- ***** .50 CEEDS OF THE WORLD CUP ARE THE TICKET SALES AND THE PREDETER- MINED AMOUNT PROMISED BY FIFA COSTS FOR HOSTING. IN THE PAST, HOST COUNTRIES HAVE BANKED ON TOUR- ISM TO COMPENSATE FOR THE 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA COSTS OF INFRASTRUCTURE AND NEW STADIUMS. 6.0 200% +200% GROSS TICKET SALES 5.5 HOST COMPENSATION FROM FIFA 5.0 * PROJECTED STADIUM CONSTRUCTION 4.5 INFRASTRUCTURE CONSTRUCTION 4.0 -60% 3.5 3.0 2.5 2.0 1.5 1.0 .5 LOCAL BUSINESS A CLOSER LOOK: GERMANY 2006 VS. SOUTH AFRICA 2010 THE 2006 WORLD CUP WAS CONSID- 2006 2010 * PROJECTED ERED THE MOST MONETARILY 620 SUCCESSFUL OF ALL PRÉVIOUS WORLD CUPS. WITH THE 2010 WORLD 300 CUP IN SOUTH AFRICA PROJECTED TO BREAK RECORDS, HERE IS A SIDE- MILLION MILLION BY-SIDE COMPARISON OF WORLD CUPS 2006 AND 2010. THE WORLD CUP HAS ALWAYS PRO- VIDED A HUGE BOOST TO THE LOCAL ECONOMY, MOSTLY FROM THE INFLUX OF SOCCER TOURISTS. IN COMPARI- SON TO 2006, WORLD CUP 2010 TOURISM IS EXPECTED TO DOUBLE, MOSTLY DUE TO THE LOCATION OF D ACCOMMODATIONS $210 MILLION » LOCAL RESTAURANTS S 50 MILLION $ 496 MILLION $ 65 MILLION $ 59 MILLION MISCELLANEOUS INCLUDING TRANSPORTATION $. $ 40 MILLION THE EVENT. 38% OF TOURISTS TO SOUTH AFRICA ARE PREDICTED TO BE EUROPEAN, STAYING IN HOTELS LONGER FOR THE GAMES. RETAIL THE LARGEST REVENUE GENERATOR IN THE PAST HAS BEEN DIRECT RETAIL. DIRECT RETAIL INCLUDES INCLUDES ANYTHING THAT BEARS THE FIFA OR WORLD CUP LOGO. PRODUCTS THAT CONTAIN THE OFFI- CIAL FIFA OR WORLD CUP LOGO. THE MAJORITY OF THE PROFIT FROM * PROJECTED RETAIL MERCHANDISE GOES DIRECTLY BACK TO FIFA. € 1.59 BILLION $ 2 BILLION R 21.3 BILLION $ 2.69 BILLION TELEVISION RIGHTS TUNING IN: USD IN MILLIONS 50 00 BROADCASTING RIGHTS ARE 150 200 250 300 350 400 450 STILL THE MAIN FORM OF INCOME FOR FIEA . 2000- 2006 +58% THE WALT DISNEY COMPANY (WHICH OWNS ABC AND ESPN) AND UNIVISION PAID A COMBINED $425 MILLION FOR 2010- 2014 EXCLUSIVE US BROADCASTING RIGHTS IN 2010 AND 2014. SOURCES: FIFA, WWW.WIKIPEDIA.ORG, THE OBSERVER, WORLD CUP SPONSORSHIP: FOUR YEARS IN THE MAKING' DREW BRENNARD, "ECONOMICS OF WORLD CUP 2006 OS DAVID, SOUTHERN CALIFORNIA BUSINESS "ECONOMIC IMPACT IN LOS ANGELES", CNN : CATCH WORLD CUP FEVER. BILLIONS IN USD BILLIONS IN USD THE WORLD CUP IS THE NUMBER-ONE MAJOR THE ECONOMICS OF THE WORLD CUP GLOBAL SPORTING EVENT IN TERMS OF VIEWER- SHIP. THAT MEANS MAJOR MONEY FOR ADVERTIS- ERS, SPONSORS FIFA AND HOST COUNTRIES. mintcom CORPORATE SPONSORSHIP BROUGHT TO YOU BY: OFFICIAL PARTNERS PAYING $24-$44 MILLION EACH PER YEAR FOR 2007-2010: OFFICIAL SPONSORS PAYING S10 - $25 MILLION EACH PER YEAR FOR 2007-2010: NATIONAL SUPPORTERS PAYING $4.5 - $7.5. MILLION EACH PER YEAR FOR 2007-2010: SPONSORING THE WORLD CUP IS NOT CHEAP. OFFICIAL WORLD CUP PARTNERS PAY SI00 MILLION, WHILE SPONSORS PAY ABOUT $28 Coca-Cola Budweiser Telkom MILLION A PIECE. adidas ECastrol Emirates Confinental 8 neo africa SONY MTN aggreko VISA SEARA O prasa MMcDonald's FNB YINGLI SOLAR mahindra Satyam REVENUES NO PAIN, NO GAIN: 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA REVENUES AND COSTS HAVE 1.5 INCREASED OVER THE PAST TEN +182% + 110% YEARS *PROJECTED 1.0 15%. -60% THE ONLY DIRECT FUNDING A HOST COUNTRY RECEIVES FROM THE PRO- ***** .50 CEEDS OF THE WORLD CUP ARE THE TICKET SALES AND THE PREDETER- MINED AMOUNT PROMISED BY FIFA COSTS FOR HOSTING. IN THE PAST, HOST COUNTRIES HAVE BANKED ON TOUR- ISM TO COMPENSATE FOR THE 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA COSTS OF INFRASTRUCTURE AND NEW STADIUMS. 6.0 200% +200% GROSS TICKET SALES 5.5 HOST COMPENSATION FROM FIFA 5.0 * PROJECTED STADIUM CONSTRUCTION 4.5 INFRASTRUCTURE CONSTRUCTION 4.0 -60% 3.5 3.0 2.5 2.0 1.5 1.0 .5 LOCAL BUSINESS A CLOSER LOOK: GERMANY 2006 VS. SOUTH AFRICA 2010 THE 2006 WORLD CUP WAS CONSID- 2006 2010 * PROJECTED ERED THE MOST MONETARILY 620 SUCCESSFUL OF ALL PRÉVIOUS WORLD CUPS. WITH THE 2010 WORLD 300 CUP IN SOUTH AFRICA PROJECTED TO BREAK RECORDS, HERE IS A SIDE- MILLION MILLION BY-SIDE COMPARISON OF WORLD CUPS 2006 AND 2010. THE WORLD CUP HAS ALWAYS PRO- VIDED A HUGE BOOST TO THE LOCAL ECONOMY, MOSTLY FROM THE INFLUX OF SOCCER TOURISTS. IN COMPARI- SON TO 2006, WORLD CUP 2010 TOURISM IS EXPECTED TO DOUBLE, MOSTLY DUE TO THE LOCATION OF D ACCOMMODATIONS $210 MILLION » LOCAL RESTAURANTS S 50 MILLION $ 496 MILLION $ 65 MILLION $ 59 MILLION MISCELLANEOUS INCLUDING TRANSPORTATION $. $ 40 MILLION THE EVENT. 38% OF TOURISTS TO SOUTH AFRICA ARE PREDICTED TO BE EUROPEAN, STAYING IN HOTELS LONGER FOR THE GAMES. RETAIL THE LARGEST REVENUE GENERATOR IN THE PAST HAS BEEN DIRECT RETAIL. DIRECT RETAIL INCLUDES INCLUDES ANYTHING THAT BEARS THE FIFA OR WORLD CUP LOGO. PRODUCTS THAT CONTAIN THE OFFI- CIAL FIFA OR WORLD CUP LOGO. THE MAJORITY OF THE PROFIT FROM * PROJECTED RETAIL MERCHANDISE GOES DIRECTLY BACK TO FIFA. € 1.59 BILLION $ 2 BILLION R 21.3 BILLION $ 2.69 BILLION TELEVISION RIGHTS TUNING IN: USD IN MILLIONS 50 00 BROADCASTING RIGHTS ARE 150 200 250 300 350 400 450 STILL THE MAIN FORM OF INCOME FOR FIEA . 2000- 2006 +58% THE WALT DISNEY COMPANY (WHICH OWNS ABC AND ESPN) AND UNIVISION PAID A COMBINED $425 MILLION FOR 2010- 2014 EXCLUSIVE US BROADCASTING RIGHTS IN 2010 AND 2014. SOURCES: FIFA, WWW.WIKIPEDIA.ORG, THE OBSERVER, WORLD CUP SPONSORSHIP: FOUR YEARS IN THE MAKING' DREW BRENNARD, "ECONOMICS OF WORLD CUP 2006 OS DAVID, SOUTHERN CALIFORNIA BUSINESS "ECONOMIC IMPACT IN LOS ANGELES", CNN : CATCH WORLD CUP FEVER. BILLIONS IN USD BILLIONS IN USD THE WORLD CUP IS THE NUMBER-ONE MAJOR THE ECONOMICS OF THE WORLD CUP GLOBAL SPORTING EVENT IN TERMS OF VIEWER- SHIP. THAT MEANS MAJOR MONEY FOR ADVERTIS- ERS, SPONSORS FIFA AND HOST COUNTRIES. mintcom CORPORATE SPONSORSHIP BROUGHT TO YOU BY: OFFICIAL PARTNERS PAYING $24-$44 MILLION EACH PER YEAR FOR 2007-2010: OFFICIAL SPONSORS PAYING S10 - $25 MILLION EACH PER YEAR FOR 2007-2010: NATIONAL SUPPORTERS PAYING $4.5 - $7.5. MILLION EACH PER YEAR FOR 2007-2010: SPONSORING THE WORLD CUP IS NOT CHEAP. OFFICIAL WORLD CUP PARTNERS PAY SI00 MILLION, WHILE SPONSORS PAY ABOUT $28 Coca-Cola Budweiser Telkom MILLION A PIECE. adidas ECastrol Emirates Confinental 8 neo africa SONY MTN aggreko VISA SEARA O prasa MMcDonald's FNB YINGLI SOLAR mahindra Satyam REVENUES NO PAIN, NO GAIN: 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA REVENUES AND COSTS HAVE 1.5 INCREASED OVER THE PAST TEN +182% + 110% YEARS *PROJECTED 1.0 15%. -60% THE ONLY DIRECT FUNDING A HOST COUNTRY RECEIVES FROM THE PRO- ***** .50 CEEDS OF THE WORLD CUP ARE THE TICKET SALES AND THE PREDETER- MINED AMOUNT PROMISED BY FIFA COSTS FOR HOSTING. IN THE PAST, HOST COUNTRIES HAVE BANKED ON TOUR- ISM TO COMPENSATE FOR THE 1994 U.S.A. 1998 FRANCE 2002 KOREA/JAPAN 2006 GERMANY 2010 SOUTH AFRICA COSTS OF INFRASTRUCTURE AND NEW STADIUMS. 6.0 200% +200% GROSS TICKET SALES 5.5 HOST COMPENSATION FROM FIFA 5.0 * PROJECTED STADIUM CONSTRUCTION 4.5 INFRASTRUCTURE CONSTRUCTION 4.0 -60% 3.5 3.0 2.5 2.0 1.5 1.0 .5 LOCAL BUSINESS A CLOSER LOOK: GERMANY 2006 VS. SOUTH AFRICA 2010 THE 2006 WORLD CUP WAS CONSID- 2006 2010 * PROJECTED ERED THE MOST MONETARILY 620 SUCCESSFUL OF ALL PRÉVIOUS WORLD CUPS. WITH THE 2010 WORLD 300 CUP IN SOUTH AFRICA PROJECTED TO BREAK RECORDS, HERE IS A SIDE- MILLION MILLION BY-SIDE COMPARISON OF WORLD CUPS 2006 AND 2010. THE WORLD CUP HAS ALWAYS PRO- VIDED A HUGE BOOST TO THE LOCAL ECONOMY, MOSTLY FROM THE INFLUX OF SOCCER TOURISTS. IN COMPARI- SON TO 2006, WORLD CUP 2010 TOURISM IS EXPECTED TO DOUBLE, MOSTLY DUE TO THE LOCATION OF D ACCOMMODATIONS $210 MILLION » LOCAL RESTAURANTS S 50 MILLION $ 496 MILLION $ 65 MILLION $ 59 MILLION MISCELLANEOUS INCLUDING TRANSPORTATION $. $ 40 MILLION THE EVENT. 38% OF TOURISTS TO SOUTH AFRICA ARE PREDICTED TO BE EUROPEAN, STAYING IN HOTELS LONGER FOR THE GAMES. RETAIL THE LARGEST REVENUE GENERATOR IN THE PAST HAS BEEN DIRECT RETAIL. DIRECT RETAIL INCLUDES INCLUDES ANYTHING THAT BEARS THE FIFA OR WORLD CUP LOGO. PRODUCTS THAT CONTAIN THE OFFI- CIAL FIFA OR WORLD CUP LOGO. THE MAJORITY OF THE PROFIT FROM * PROJECTED RETAIL MERCHANDISE GOES DIRECTLY BACK TO FIFA. € 1.59 BILLION $ 2 BILLION R 21.3 BILLION $ 2.69 BILLION TELEVISION RIGHTS TUNING IN: USD IN MILLIONS 50 00 BROADCASTING RIGHTS ARE 150 200 250 300 350 400 450 STILL THE MAIN FORM OF INCOME FOR FIEA . 2000- 2006 +58% THE WALT DISNEY COMPANY (WHICH OWNS ABC AND ESPN) AND UNIVISION PAID A COMBINED $425 MILLION FOR 2010- 2014 EXCLUSIVE US BROADCASTING RIGHTS IN 2010 AND 2014. SOURCES: FIFA, WWW.WIKIPEDIA.ORG, THE OBSERVER, WORLD CUP SPONSORSHIP: FOUR YEARS IN THE MAKING' DREW BRENNARD, "ECONOMICS OF WORLD CUP 2006 OS DAVID, SOUTHERN CALIFORNIA BUSINESS "ECONOMIC IMPACT IN LOS ANGELES", CNN : CATCH WORLD CUP FEVER. BILLIONS IN USD BILLIONS IN USD