The Economics Of March Madness
A While March Madness won't throw the country into a recession, it does mark the beginning of several weeks of diminished productivity at work. THE ECONOMICS OF MARCH MADNESS How exactly does March Madness impact the economy? Find out: OVERVIEW Once March Madness starts, productivity for many workers comes to a halt. Find out how: MINUTES SPENT ON WORK3 9 0:9 0 I MINUTES SPENT ON GAMES NO. VISITORS PERIOD $ 186.32 DAY 2.500000 | $34.94 DAY Average pay for private-sector workers Average pay lost per private-sector worker Workers will spend 8.4 million hours An estimated $175 million will be watching March Madness games lost during the first two days S175 M MILLION 86% of workers plan to devote some of their workday to follow the games 12 12 * 12 3. 56% plan to dedicate at least one hour during the first two days 11% plan to dedicate 6% plan to take the first two days off at least five hours ECONOMICS Each year, advertisers spend more and more money on March Madness, and this year nearly one-third of folks who plan to bet on games plan to bet more than ever before. Learn more about the economics of March Madness: O Advertising Spend ($million) 1 Unique Number of Advertisers ADVERTISING TRENDS 10M COST OF A 30 SECOND AD $738.0M $643.2M $613.8M $588.7M $519.6M $500.2M $475.1M 2005 2006 2007 2008 2009 2010 2011 1.5M 200 2005 2006 2007 2008 2009 2010 2011 LEADING AD CATEGORIES The top 5 categories accounted for 56% of the total advertising spend, totalling $413.7 million TOP ADVERTISERS In 2011, the top ten advertisers spent a combined total of $272.7 Insurance million to pitch their brands to viewers during March Madness. ($66mil) Coca Cola ABInBev at&t GM Capital One Automotive ($155.9mil) $413.7M SAB Restaurants hp NISSAN LOWE'S SOUTHWEST.COM MILLER ($64.9mil) Lefa Bu Serenrg kgte Financial Services Telecom ($64mil) I ($62.9mil) : 18000COIIOHIII ODDS OF FILLING OUT THE PERFECT BRACKET: BETTING: Betting in March Madness and filling out predictions on the tournament Plan to bet money on the games 26% Will bet more money this year than previous years bracket has become a national past time in the U.S. So much so that nearly $3.5 billion will be bet -- $2.5 billion 31% Plan to enter at least 2 betting pools will be bet illegally. 31% Plan to enter at least 1 betting pool 58% Have never won any money 43% Have lost money 62% Have won between $1 and $50 22% Have won $201 or more 17% PROBLEMS 135 What does all of this mean? Odds are, you'll notice a few changes around the office during March Madness, including: Workers' Response Times May Increase Slower Internet Extended Lunch Breaks challengergray.com, kantarmediana.com, couponcabin.com, opposingviews.com, college-basketball-rankings.com Information Provided By: http://www.onlinecolleges.net/ ONLINE COLLEGES SOURCES: ...... .........
The Economics Of March Madness
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