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The Economic Value of Business Signage
Working every day with clients in conceptualizing, designing, fabricating, and installing one-of-a-kind signage that beautifully presents their brand, we are always interested in data points that show... the financial impact that enhanced signage can have on a business. As such, we were really interested to come across a recent study conducted by the University of Cincinnati and the Economics Center that analyzed the economic value of on-premise signage. You can read the full PDF here: http://www.thesignagefoundation.org/Portals/0/A-16%20Evos%20NSREC%20Sign%20Study-final.pdfReading through the paper, there is a wealth of information and data points, in addition to some very impactful case studies. As a fun exercise, we thought it might be useful to try and visually present just a bit of this great information through our latest infographic that you can see below.
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