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The Economic Opportunities for Businesses through Mobile Advertising

The Economic Opportunities for Businesses through MOBILE ADVERTISING 2.2 billion dollars The total value of advertising on mobile in 2007 Mobile traffic jumped from about 4% át the end of 2010 to over 10.5% Mobile advertising revenue leaped a massive 82.8% to $8.9 billion in 2012 from $5.3 billion in 2011 1 out of 10 mobile web users said they purchase based on a web ad Symbian OS facebook Linux 2% Palm os 3% 4% Android OS 55% of monthly active RIM BlackBerry 0S 35% users access the site on a mobile device 9% +2% QoQ -2% QoQ twitter Smartphone Market Share Microsoft 60% of its 200 million users log on using a mobile device Windows Q1 2010, Mobile Insights, National (n=11, 724) Mobile 19% -2% QoQ North America 39.8% Apple iPhone OS 28% Western Europe 16.9% +2% QoQ Global Mobile Ad Revenues Central Europe 1.3% Google play by Region (2012) Middle-East and Africa 1.2% Android market was re-branded to Google Play Latin America 0.6% Asia-Pacific 40.2% The Advantages of Mobile Advertising 24 Accessibility Size of Medium Cost Time Intimacy Mobile advertising follow people wherever they go 75% of people own mobile phones, 55 million of those are smartphones Mobile advertising costs a fraction of what TV and radio ads costs Time sensitive alerts can reach customers with little or no time delay Convey a sense of intimacy and form great relationship with consumers How to Make Your Website More Mobile-Friendly Simplify your web design Rebuild your website to display on any device To display well on mobile, it is recommended to have befitting graphic elements for mobile devices This allows you to reach the most active web audience in different devices Commit to future-proof your website Adjust your existing site for today's web users Prepare to make investments, put web design high on your list so you will be ready to reach consumers on their devices No business can ignore the fact that more than a billion people primarily access the web from mobile devices Reference: smallbusiness.chron.com www.smashingmagazine.com en.wikipedia.org/wiki/Mobile_Web www.mobilemarketingmagazine.com www.entrepreneur.com/article/226575 FiveStar Gain Visibility. Acquire Leads. wwW.5STARVISIBILITY.COM

The Economic Opportunities for Businesses through Mobile Advertising

shared by shanemarks3 on Aug 08
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This is an infographic on the economic opportunities for businesses with the use of mobile advertising. According to studies, almost every individual owns a mobile device, majority of which are Smartp...

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