Ecommerce web design infographic

FACTS ON ECOMMERCE WEBSITE DESIGN DSimsDesigns Website Design • Ecommerce • Website SEO www.stevesims.com How many of your website visitors are turning into customers? We will help make your ecommerce website your most effective selling tool. Our ecommerce design process helps increase conversion rates. f We integrate your website with social media to help users engage with you online. Our ecommerce content management system gives you full control. We have solutions to fit every budget. The multi-billion-dollar ecommerce industry is a part of our everyday lives, but many don't realize the numbers and history behind it, so we collected 16 things you probably don't know about ecommerce. 1.By connecting a modified domestic television with a phone line, Michael Aldrich invented online shopping in 1979. 2. Although Amazon launched in 1995, the first yearly profit wasn't until 2003, and as of June 2012, the average order value was £28. amazon.com PORATED UNDER THE LAWS OF THE STATE OF D 3. Because of forced account registration, online users abandon their shopping carts 26% of the time. 26% 4. Netflix wasn't the first online DVD subscription service – Blockbuster announced Blockbuster.com in 2004, but it's unclear whether services such as Netflix and Redbox led to its ultimate bankruptcy. 5. During the third quarter of 2012, £2700 approx. was transacted per second via PayPal. PayPal Zappos 6. Zappos' referrals from social media per order yield £0.45 from Pinterest, £1.27 from Facebook and £20.59 from Twitter. com o 7. Approximately 46% of online users count on social media when making a purchase 46% decision. 8.71% of shoppers believe they will get a better deal online than in stores. 71% 9. In 2010, Groupon turned down Google's £3.5 billion offer and became an IPO the GROUPON following year. Pizattut 10. Pizza Hut began offering online ordering on its website in 1994. 11. India is home to the fastest growing ecommerce market, and France is home to the slowest ecommerce growth. 12. Consumers spend between £735 and £795 on online shopping per year. 13. E-retail will grow to 9% in 2016, up from 7% today. 7% 9% Today 2016 93% 14. Online sales from social networks will grow 93% percent per year within the next four years, according to consulting firm Booz & Company. 15. From 2011 to 2016, 15% more people will shop online, taking the number to 192 million in the U.S. 192 million MINDBLOWING TIPS ON ECOMMERCE WEBSITE DESIGNING 1 MAKE SURE YOUR SHOPPING CART IS VISIBLE 1 If the customer adds an item to their cart, they want to have the peace of mind that the item was actually registered. OPTIMIZE YOUR "ADD TO CART" BUTTONS ADD TO CART Site visitors and customers respond differently to action buttons and their wording. For instance, if your "add-to-cart" button says "more details" or "learn more" our experience shows that customers don't react as well to x MORE DETAILS indirect calls-to-action. SIMPLIFY SEARCHES WITH AN AUTO-COMPLETE FUNCTION Literature Books 3 For e-commerce websites, a search box is an imperative feature for the visitor's ability to access products that match their needs. Over 20% of online visitors prefer the direct use of a search feature than following category paths for navigation. Related Product Pen Geometry Set Math Books 4 CLARIFY YOUR NAVIGATION PATHS If you have too many categories, this can be a difficult task. However, fly-out menus (that "fly out" when you mouse over them) are an effective way to keep your page from getting too cluttered while giving the shopper the opportunity to access any category page at any time. LET VISITORS CONTROL THEIR SHOPPING EXPERIENCE All visitors are unique, and so are their shopping preferences. Providing tools that allow visitors to customize the way they browse categories and products within the store will improve their shopping experience and increase the chance of converting sales. Size Color Price PROVIDE A QUICK PRODUCT PREVIEW 6. Visitors hunting down products online might want to quickly browse your category pages for items matching their needs. Whether due to lack of time, slow loading speeds or a personal preferences, clicking on individual items for additional details on a separate page is avoided by some visitors. CLEAN UP YOUR PRODUCT PAGES 7 The organization of your site's product pages is a crucial part of ensuring that your customers are drawn in by the information that is most appealing to them. i 8 SHOW CLEARLY YOUR PRODUCT AVAILABILITY For fast-pace online stores, product inventory levels are constantly changing. Once visitors have taken the time to select a product, compared it to other options and browsed for better pricing it can be a lasting frustration realizing that the product was actually out of stock whether after it adding to the cart, checking out, or even after placing the order. This can result in a potential lost customer. AVAILABLE DISPLAY PRODUCT VARIATIONS IN AN INTUITIVE MANNER 9. Within many industries the ordering process involves selecting specific variations of the main product. For any item that might require a size or color selection, be as explicit as possible. Include images for the different combinations. ELIMINATE DISTRACTIONS FROM YOUR CHECKOUT PAGE 10 ORDER TOTAL When your customer proceeds to the checkout, you want them to go in a very specific direction. When designing, remove items like sidebar navigation to define a clear path to the goal. BILLING INFORMATION SHIPPING INFORMATION CНECКOUT LET THEM REVERSE THEIR CHOICES TO0 11 When a user starts to "narrow" their navigation inside a particular category (for example, selecting large clothes only), they may make a mistake, or change their minds. So it's vital that you allow them to remove those navigation selections - rather than forcing the use of "back button" clicks - which are repetitive at best, and may cut off their browser connection at worst. DON'T ADD DELIVERY CHARGES AT THE END 12 FREE DELIVERY Many users like to know how much delivery will be. A quick way to find abandoned shopping carts is to suddenly have an extra fiver added right before purchase. Make sure on the product page the delivery options are clear - although try to avoid overpowering the description of the product in the process. CONSIDER SEO 13 SEO is something I severely underestimated on my first ecommerce web design project. Without a well optimised site they only way you will attract visitors is via pay per click. Consider carefully how and where H1 and H2 tags will be used. For H1 tags, it is key you do not use the logo as one, as this will be repeated on every single page of the site. Think about utilising the space below the header and navigation menu. INCORPORATE SOCIAL MEDIA 14 in t Although the likelihood of say a garden furniture store having a mass following seems low, social media plays a big part in SEO and back links. In other words get tweeting. But putting social media links on your site is not a simple task. They need to be placed somewhere which does not dominate the page, however hiding them away will render them useless. MAKE USE OF QUALITY PHOTOGRAPHY 15 MAKE CONTACTING YOU EASY 16 Phone Fax Mail Address DSimsDesigns Website Design • Ecommerce • Website SEO www.stevesims.com FACTS ON ECOMMERCE WEBSITE DESIGN DSimsDesigns Website Design • Ecommerce • Website SEO www.stevesims.com How many of your website visitors are turning into customers? We will help make your ecommerce website your most effective selling tool. Our ecommerce design process helps increase conversion rates. f We integrate your website with social media to help users engage with you online. Our ecommerce content management system gives you full control. We have solutions to fit every budget. The multi-billion-dollar ecommerce industry is a part of our everyday lives, but many don't realize the numbers and history behind it, so we collected 16 things you probably don't know about ecommerce. 1.By connecting a modified domestic television with a phone line, Michael Aldrich invented online shopping in 1979. 2. Although Amazon launched in 1995, the first yearly profit wasn't until 2003, and as of June 2012, the average order value was £28. amazon.com PORATED UNDER THE LAWS OF THE STATE OF D 3. Because of forced account registration, online users abandon their shopping carts 26% of the time. 26% 4. Netflix wasn't the first online DVD subscription service – Blockbuster announced Blockbuster.com in 2004, but it's unclear whether services such as Netflix and Redbox led to its ultimate bankruptcy. 5. During the third quarter of 2012, £2700 approx. was transacted per second via PayPal. PayPal Zappos 6. Zappos' referrals from social media per order yield £0.45 from Pinterest, £1.27 from Facebook and £20.59 from Twitter. com o 7. Approximately 46% of online users count on social media when making a purchase 46% decision. 8.71% of shoppers believe they will get a better deal online than in stores. 71% 9. In 2010, Groupon turned down Google's £3.5 billion offer and became an IPO the GROUPON following year. Pizattut 10. Pizza Hut began offering online ordering on its website in 1994. 11. India is home to the fastest growing ecommerce market, and France is home to the slowest ecommerce growth. 12. Consumers spend between £735 and £795 on online shopping per year. 13. E-retail will grow to 9% in 2016, up from 7% today. 7% 9% Today 2016 93% 14. Online sales from social networks will grow 93% percent per year within the next four years, according to consulting firm Booz & Company. 15. From 2011 to 2016, 15% more people will shop online, taking the number to 192 million in the U.S. 192 million MINDBLOWING TIPS ON ECOMMERCE WEBSITE DESIGNING 1 MAKE SURE YOUR SHOPPING CART IS VISIBLE 1 If the customer adds an item to their cart, they want to have the peace of mind that the item was actually registered. OPTIMIZE YOUR "ADD TO CART" BUTTONS ADD TO CART Site visitors and customers respond differently to action buttons and their wording. For instance, if your "add-to-cart" button says "more details" or "learn more" our experience shows that customers don't react as well to x MORE DETAILS indirect calls-to-action. SIMPLIFY SEARCHES WITH AN AUTO-COMPLETE FUNCTION Literature Books 3 For e-commerce websites, a search box is an imperative feature for the visitor's ability to access products that match their needs. Over 20% of online visitors prefer the direct use of a search feature than following category paths for navigation. Related Product Pen Geometry Set Math Books 4 CLARIFY YOUR NAVIGATION PATHS If you have too many categories, this can be a difficult task. However, fly-out menus (that "fly out" when you mouse over them) are an effective way to keep your page from getting too cluttered while giving the shopper the opportunity to access any category page at any time. LET VISITORS CONTROL THEIR SHOPPING EXPERIENCE All visitors are unique, and so are their shopping preferences. Providing tools that allow visitors to customize the way they browse categories and products within the store will improve their shopping experience and increase the chance of converting sales. Size Color Price PROVIDE A QUICK PRODUCT PREVIEW 6. Visitors hunting down products online might want to quickly browse your category pages for items matching their needs. Whether due to lack of time, slow loading speeds or a personal preferences, clicking on individual items for additional details on a separate page is avoided by some visitors. CLEAN UP YOUR PRODUCT PAGES 7 The organization of your site's product pages is a crucial part of ensuring that your customers are drawn in by the information that is most appealing to them. i 8 SHOW CLEARLY YOUR PRODUCT AVAILABILITY For fast-pace online stores, product inventory levels are constantly changing. Once visitors have taken the time to select a product, compared it to other options and browsed for better pricing it can be a lasting frustration realizing that the product was actually out of stock whether after it adding to the cart, checking out, or even after placing the order. This can result in a potential lost customer. AVAILABLE DISPLAY PRODUCT VARIATIONS IN AN INTUITIVE MANNER 9. Within many industries the ordering process involves selecting specific variations of the main product. For any item that might require a size or color selection, be as explicit as possible. Include images for the different combinations. ELIMINATE DISTRACTIONS FROM YOUR CHECKOUT PAGE 10 ORDER TOTAL When your customer proceeds to the checkout, you want them to go in a very specific direction. When designing, remove items like sidebar navigation to define a clear path to the goal. BILLING INFORMATION SHIPPING INFORMATION CНECКOUT LET THEM REVERSE THEIR CHOICES TO0 11 When a user starts to "narrow" their navigation inside a particular category (for example, selecting large clothes only), they may make a mistake, or change their minds. So it's vital that you allow them to remove those navigation selections - rather than forcing the use of "back button" clicks - which are repetitive at best, and may cut off their browser connection at worst. DON'T ADD DELIVERY CHARGES AT THE END 12 FREE DELIVERY Many users like to know how much delivery will be. A quick way to find abandoned shopping carts is to suddenly have an extra fiver added right before purchase. Make sure on the product page the delivery options are clear - although try to avoid overpowering the description of the product in the process. CONSIDER SEO 13 SEO is something I severely underestimated on my first ecommerce web design project. Without a well optimised site they only way you will attract visitors is via pay per click. Consider carefully how and where H1 and H2 tags will be used. For H1 tags, it is key you do not use the logo as one, as this will be repeated on every single page of the site. Think about utilising the space below the header and navigation menu. INCORPORATE SOCIAL MEDIA 14 in t Although the likelihood of say a garden furniture store having a mass following seems low, social media plays a big part in SEO and back links. In other words get tweeting. But putting social media links on your site is not a simple task. They need to be placed somewhere which does not dominate the page, however hiding them away will render them useless. MAKE USE OF QUALITY PHOTOGRAPHY 15 MAKE CONTACTING YOU EASY 16 Phone Fax Mail Address DSimsDesigns Website Design • Ecommerce • Website SEO www.stevesims.com