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Ecommerce SEO Tips

ECOMMERCE
SEO TIPS

Do you have an Ecommerce site and only your family knows about it? This is a sign you need to drive traffic to your website! Yes, but how? SEO is one of a method,

1 - Effective Title Tag
The title tags on a page are a part of your SEQ. When crafting tag, create a tag that is a search term for your product.

Use
Misuse
None
(ecommerce websites title tag evaluation)

2 - Product Images Optimization

internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website.

40——————————


20—————————————

Proper Optimize Wrong Optimize None
(Product Image optimization website evaluation)


3 - Quality Over Quantity

Paying for traffic that doesn’t lead to conversions is a waste of money. It’s great to rank — organically or paid — for the keyword “camera.” But long—tail terms, such as “Canon EOS,” are more likely to reach customers closer to making a purchase.

300 ————————————— Quantity / Quality

150 —————————————

0 10 20
(ecommerce websites provide quality or quantity?)



4 - Content Optimization

Search engines hate commercial sites unless they own them. Google will rank your business based on the content you are sharing. Content is good for building reputation, long—term relationships with customers and increasing your eCommerce exposure.

. Optimize
. Not Optimize
(content optimized ecommerce websites)


5 - Avoid Duplicate Content

Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.

(ecommerce websites duplicate content)

80
60-
40-
20r
0
-10 0 10 20 30 40 50 60 70

•duplicate content •original content •mix content •miss content


6 - H1 and H2 Tags

It is one of the most important part of seo to Including your keywords in heading and subheading tags is a must on each page. Every search engine consider heading tags to provide ranking.

300---------------------------------------- H1 Tag / Miss H1

0--------------------10--------------------20

(Hi use ecommerce websites)


7 - Use Schema. org

Schema.org

The formalized outlines found on schenta.org will provide search engines with access to your data. Osrneloski stresses that the protocols, found on schema.org, “help Google crawl and also help return properly organized results for users”.


8 - Optimize the Anchor Text

Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. For example, instead of writing “click here to visit Shopify, the best ecommerce platform,” write “visit Shopify, the best ecommerce platform.”



9 - Page Load time

To keep users interested in your site, you need to reduce the load time as much as possible. If your website takes too long to load, you will find your users leaving before they even see your homepage.


10 - CMS systems

“CMS” stands for “content management system”, and if you have ecommerce websites, you absolutely should be using one. CMS systems make it easy to update products and add content to your site.


11 - Social Media

A business will not be successful just because of Social Media. You should encourage interaction as much as possible through reviews, forums and photo sharing. Google picks up on this as a positive influence and will rank your eCommerce site higher in search because of it.


12 - Category Pages

Treat your category pages like separate homepages and build links to all your category pages. This will enhance your indexing and search rankings. This is great for brands or services people are Googling to find.


13 - Blogging

Do you have a blog? If you don’t have a blog it is going to be hard to compete and rank your site. Not only is a blog a great place to talk about frequently asked question on products or services, a blog is a place to share your expertise.


14 - Video Marketing

Videos are great to showcases your products and services. You can do product reviews, demonstrations, your company’s history or goals, or show “how—to” use your product or service correctly. If you have a service you can talk about frequently asked questions.


15 - Google Places

If you have a brick—and—mortar store, take advantage of Google Places. Google reports that one in five searches is related to location. If you have multiple storefronts, make sure they’re individually listed and include detailed information: business hours, photos, live updates and


16 - Track Through Google Analytics

You can’t improve your site if you don’t know how people are responding to it. Therefore, start using Google Analytics today.


PERCEPTION SYSTEM PVT LTD
Url: http://www.perceptionsystem,com
ID: into@perceptionsystem.com
Address: 2nd Floor, Samudra Annexe
Off CGRoad, Nawrangpura, Ahmedabad
380009 Gujarat. INDIA

Ecommerce SEO Tips

shared by mosesaaron on Apr 15, 2013 in Computers

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Having an e-commerce website is not enough for your business as you need to make it popular so that you will get more and more traffic on your website. However, increasing traffic on e-commerce websit...
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