Ecommerce SEO Checklist: How to Survive in Ecommerce SEO Maze

ECOMMERCE SEO CHECKLIST QUICK AND ACTIONABLE TIPS TO SURVIVE IN ECOMMERCE SEO MAZE KEYWORD OPTIMIZATION AND CONTENT Make your site easy to find online </> Keyword Research Keywords in H1, H2 Keywords in Page Titles Brainstorm for keyword Select one or two of the most Introduce the most phrases people are going important search queries important and relevant to use to search for your for each page and wrap keywords into the meta products in Google. Create them in the H1 or H2 title of each page. an exchaustive list headings in the page Put the most of keywords using the tools content. important search Keyword Planner, SEMrush, keywords at the beginning. Ubbersuggest. The optimal title length is 50-60 characters. Keywords in the Internal Links Кeywords Кeywords in the Page Content in Image ALTS Boost the page To increase the chances Do not lose the chance relevancy by deploying of the page to be ranked of being ranked the most important on Google for relevant in the image search results. keywords in the anchors search queries, mention Write the full product name of site's internal links. the keywords used or keywords in the alt tag in meta title in the main to your product images. text body of a page. WEBSITE STRUCTURE AND INDEXATION Help your site be quickly indexed by Google Logical Hierarchy Grouped Home Page Links of URLS Keywords to the Most Important Pages Rearrange the URLS into Divide the generated list Ensure that home page a tree-like structure (home of keywords into groups contains HTML links page links to all category according to the keyword to all the important pages of the site, so Google pages, category pages link to corresponding product semantic and user intent they convey. Adjust site spider can quickly pages). It's intuitive structure to the semantic find them. for the users and easy core you received. to crawl for Google spiders. Implemented Links and Content No Breadcrumbs are in HTML Deadends Help users identify where Since Google is not always Each product page should they are currently located good at crawling Flash, have links to similar on your site with breadcrumbs. AJAX and images, make or complementary Use relevant keywords sure page content products so the user as an anchor text to help and links are written always can browse further product and category in plain HTML. on your site. page rankings. Human-friendly URLS Loading Speed Sitemaps Avoid product abbreviations Check whether load speed For a speedy indexation in the URLS, use the full product of your site pages make sure your site has name instead. Hyphens is no more than xml site map available between words are more 2 seconds, as it is a ranking at example.com/sitemap.xml preferable than underscores. factor. Use PageSpeed and create a site page Insights for suggestions which has links to all category to make pages faster. and product pages listed in simple HTML. CONTENT Ensure your site provides a lot of useful content •.. Active Site Blog Product and Category Pages Content User-generated Content To drive more traffic Google loves content. Continously update from search results Each product page should your sites with fresh publish 4-8 blog posts have at least 300 words content with the help per month. of unique useful text. of user reviews Make sure post length Importantly, for ranking purposes and comments. is at least 500 words category pages and subcategory You may use Reviewme.com, and the content in unique. should have content too. Yotpo.com and Disqus.com DUPLICATE CONTENT Save your site from getting penalized by Google Duplicates in URL Dublicates Duplicates Generated in Titles and Descriptions by Search Sorts and Filters The same page must Each page should have title Close from indexation not be available at different and description with unique by Google pages generated by search filters (color, size, price) URLS: www and non-www; content. Check duplicates https and http; trailing of this kind slashes (/), index.html in Google and sortable results and session IDs Webmaster (from the most expensive at the end, and so on. Tools. to the cheapest, etc.) Content Dublicates Rel="next" / Rel="prev" Rel="canonical" Use Siteliner.com to ensure If a range of product items Handle duplicate issue with that the content of your site within one category rel="canonical" if category page pages isn't available are spread across several is available at on any other page pages, avoid duplicates issues example.com/category on the web. by implementing rel="next", and rel="prev". example.com/collections/category Rel="alternate" Hreflang="x" Pages with the same content served for users from different countries and available at different domains should have rel="alternate", hreflang="x" tags. INBOUND AND OUTBOUND LINKS Keep your site link profile natural and safe Outbound Links Quality Inbound Links Quantity Ensure your site doesn't link Number of inbound links still to suspicious/irrelevant sites or has non-moderated links remains one of the most influential ranking factors. in users' comments. Continuosly work on acquiring If the site has a lot of outbound new relevant links to your site. links, wrap them in nofollow. Aggressive Anchors Inbound Links Quality Monitor that majority of inbound To avoid traffic loss from search links do not have targeted engines, strictly keep away from keywords of a page witin link exchange, automated the anchor text link-building, hidden links, (clickable text in a hyperlink). or sitewide links leading to your site. & promodo