eCommerce is a growing reality and, as the number of people buying online increases, the necessity of providing good customer support to online shoppers is more and more a strategic issue.
shift from brick-and-mortar shops to online retail the shopping paradigm has evolved, customers move quickly from one website to the other and they compare prices and check reviews before deciding to buy. But there's something that customer are missing from the real-life shopping experience, and technology can solve it.
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