eCommerce Customer Lifecycle diagram

O Magenable The e-Commerce Customer Lifecycle 00 ----- ---------- Returning Organic Search Paid Direct Viral Bounced Landing page visit Not interested Navigation Search Recommendation engine Shopping cart Up/cross sell Abandoned Checkout Conversion Unsatisfied buyer Order processing Delivery Loyalty focus Acquisition focus Open rate Enrollment Sharing Signups Email, Social, RSS Call To Action One time buyer Unsocial buyer Customer lifetime volume Average transaction size Repurchase rate, frequency, CTR, lifetime value focus Maximise cart value, minimize acquisition cost focus Slightly modified version of diagram from "Lean Analytics" by A.Croll and B.Yoskovitz book, www.leananalyticsbook.com. Created by A.Levashov, www.levashov.biz