The eBooker

The ebooker: Understanding How Travel Customers Use The Web 38% would be likely to book their next holiday with a different provider who offers a better mobile customer experience BRAND LOYALTY IS LOW Only 11% of British adults book their holiday with the same provider each time When visiting a holiday booking website, these are the features British holidaymakers most like to see: User Reviews From Other Holiday Makers 58% 2010 VS 72% 2011 Independent Reviews 2010 2011 53% VS 44% 63% research a holiday on a mobile device and then use a desktop or laptop to book 36%0 used In the past 12 months, when researching a holiday two or more channels and Remember... # 1 of UK adults say a holiday is 31% the most important purchase they make all year Dtealeaf.