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Personal Recommendations are the top decision-making factor when purchasing ebooks.
92% of consumers trust recommendations from people they know over any other form of advertising.
Of people who buy books,
93% are of Facebook
92% use email/instant messaging
63% use social networking weekly
60% of people who buy books are female.
Ebooks grew from 2% to 23% of the book sales market in 3 years (2009-2012)
amazon.com purchases account for 30% of all dollars spent on books.
Ebooks are already an $8.8 billion industry in the U.S.
54% of ereader owners read more books than they did six months ago.
(Only 18% of non-ereader owners say the same)