Easy tips to make your website go from "nice" to "best-in-class"

Easy tips to make your website your best online marketing channel Your website is, and will remain, your chance to showcase yourself to your online customer. Is your website a tough-to-navigate potpourri of average content and shoddy design? Check out these tips from those who have got it right! LL 79% GET TO THE INFORMATIO.FAST! 70 69% Get rid of those 64% 60 complex menu structures - 50 bring in some dynamism! 40 36% 30 20 More than 60% of websites surveyed had 31% 21% breadcrumb trails and dynamic menus 10 Dynamic menus/Tab Metaphor Breadcrumb trail Breadcrumb trail with backward navigation INFORMATION AT THE CLICK OF YOUR FINGERS The general rule of the thumb is to allow the yes user to navigate to the desired information in 2-3 clicks. Overall yes no BPO More than 65% of IT businesses yes to this "2-3 clietorm Niche no yes rule. no IT Products yes IT Services no 60 70 80 40 50 10 20 30 AND, DON'TFORGET THE BASICHYGIENEHABITS Nearly 97% of the websites combine a white backdrop with either white or grey font 53% of the surveyed sites had a white-grey combination The winner yet again ! Maintain consistent design, consistent page length, and please, keep your home page clutter free. 43% of the surveyed sites had a white-black combination 65% of the surveyed sites maintained design consistency 60% of the sites maintained page length consistency 63% of the surveyed sites maintained a clutte-free homepage Summing up Increased focus on simplicity message to Targeting better engagement with visitors by increasing interactivity of the site through contextual link, videps and images to the website Social media too is well integrated For more details and examples, download our WebWatch 2011 report here. Prayag CONSULTING Piktochart Key Points More efforts to conve the audience more clearly