E-commerce in Singapore - Statistics and Trends

E-COMMERCE IN SINGAPORE Statistics and Trends Estimated E-commerce Revenue in Millions USD Revenues in Years USD ( Millions) 2014 3,044 2015 3,510 2016 3,994 2017 4,466 2018 4,978 2019 5,501 2020 6,029 E-commerce user penetration is at 57.31% in 2015 and is expected to hit 74.20% in 2020. 2015 2020 57.31% 74.20% Estimated E-commerce Penetration Rate 2014 2015 2016 2017 55.3% 57.3% 61.3% 64.7% 2018 2019 2020 68.3% 71.3% 74.2% Ecommerce Users By Age Group 16-24 25-34 35-44 10% 16.67% 28.14% 45-54 55+ 32.22% 13.33% By Gender Male Female 47.97% 52.02% 26% of Singaporeans shop online at least once a week and 58% purchase online at least once a month.. once a week once a month 26% 58% 50% of Singapore netizens would do all their shopping online if possible. 50% 60% of Singapore's eCommerce sales come from cross-border orders, a significant percentage compared to countries like Malaysia (40%), Japan (18%) and South Korea (25%). 40% Malaysia 18% Japan South Korea 25% 60% Singapore shoppers are using more of their mobile devices with online purchases with the average consumer forking out US$1,861 a year on purchases. US$1,861 a year Most Popular Online Shopping Categories Flight Tickets Booking Hotels Clothes 89% 83% 43% Cinema Tickets Insurance 41% 40% Compiled and Designed by: GO-Globe web design web applications identity seo Sources: http://www.morganmckinley.com.sg/article/spending-hab- its-south-east-asia-e-commerce-consumers http://www.specommerce.com.s3.ama- zonaws.com/dl/fs/141211_fs_singapore_factsheet.pdf http://www.statista.com/statistics/348936/popular-online-pur- chases-categories-singapore/ http://www.statista.com/outlook/243/124/ecommerce/singapore#market-revenue http://www.borderfree.com/press-events/singa- pore-ranked-as-a-top-market-for-cross-border-ecommerce