E-commerce Holiday Shopping Statistics and Trends

E-COMMERCE HOLIDAY SHOPPING Statistics and Trends US Retail web sales will increase 16.8% over last year's holiday shopping season Online Holiday Sales will account for 24.3% of Total E-commerce sales in 2012 2012 Holiday Season has created 700,000 new seasonal Job opportunities in retail industry US RETAIL E-COMMERCE HOLIDAY SEASON 2007-2012 ( In Billions) Percentage 19.8% Change -8.2% 16.5% 18.5% 16.5% 16.8% $31.61 $40.04 $33.79 $46.63 $54.47 $29.00 2007 2008 2009 2010 2011 2012 Nearly 1 in 4 online consumers purchase a gift from Daily Deal site during Holiday Season, 14.6% of traffic and 11% of retail sales come from mobile devices, 46% of holiday shoppers researched on their smartphones before making a purchase. DISCOUNT AVERAGE ORDER VALUE FOR RETAIL WEBSITES IN HOLIDAY SEASON $71 $111 $96 Tablet Desktop Smartphone PINTEREST HAS EMERGED AS SECOND BIGGEST SOURCE OF SOCIAL NETWORKING TRAFFIC FOR RETAIL WEBSITES AFTER FACEBOOK facebook Pinterest 54% 30% FACTORS THAT INFLUENCES THE HOLIDAY PURCHASES THE MOST FREE DISCOUNT! 55% 37% 29% Free Shipping Last minute Coupons Holiday Sales 16% 8% Gift Sets or Flexible Payment Complementary Items Plans MOST COMMON ACTIVITIES OF ONLINE SHOPPERS SHOP XX SALE SHOP YY ***** 79% 73% 67% Compare Prices Look for Discounts Read Reviews / Promos VS. O 60% 53% 36% Compare Product Info Search a Store's Contact a retailer Inventory DECEMBER 01 Majority of Shopping & Purchasing took place in early to Mid December 10 ONLINE HOLIDAY SHOPPING DAYS THAT SURPASSED $1 BILLON IN SPENDING IN 2011 ( In Millions) $1,251 $1,178 $1,133 $1,116 $1,107 $1,072 $1,064 $1.025 $1,024 $1,018 CYBER MONDAY ( NOV 28) DEC 5, 2012 GREEN NOV 29. DEC 6. FREE SHIP DEC 13, NOV 30, DEC 8, DEC 15, DAY ( DEC 16) MONDAY ( DEC 12) 2012 2012 2012 2012 2012 2012 Sources http://www.emarketer.com/Webinar.aspx?R=4000058 http://www.thinkwithgoogle.com/insights/library/studies/post-holiday-learnings-for-2012/ http://www.forbes.com/sites/meghancasserly/2012/10/02/700000-new-retail-jobs-for-holiday -2012-heres-whos-hiring/ Infographic by more conversions %24