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Domino's India Mobile Ordering App

Domino's Pizza Mobile Ordering App: India Domino's was the first food services company in India to introduce local online ordering services In May 2012, they successfully launched an online ordering mobile app to complement their internet services. Below are some interesting facts about the Indian market that make this app a great idea. Access to the Internet 1000 145 000 000 800 active mobile internet users in India 600 50% Google searches now on mobile 400 Domino's is India's leading home delivery Pizza company. Online home delivery orders account for 12% of total delivery business 200 2001 2003 2005 2009 2010 *in millions 2 out of 6 mobile owners 23% increase in internet users has a smartphone The Indian Consumer Market Young Growing Competitive 3.3 KING Hut aDUNKIN' SUBWAY ODONUTS billion 30% Annual growthin Market estimated to be worth of the 50% population is 13 Billion USD below the fast food ind ustry age of 30 revenues 36 A Plus access since 2010 Domino's Pizza India app HIGHLIGHTS Accessible anywhere, anytime Choose Your Favorite Pizza 5Hack or-n a Caand Tnd R Fully customizable menu Accepts coupons within conditions * Payment by: voucher, credit card, 75 1731S reward points, meal tickets and cash on delivery Outemin for iPhone, Android, Symbian and Blackberry Compatible with 90 to 95% of smartphones in India Extras BO minutes delivery time guarantee 25% discount on mobile app orders:promo Ш И Get it right $ 3 4000 000 000 Value of India's mobile app market in 2011 Leading franchises are expanding 4 times faster in India than the global MOBILE FOR GROWTH Use mobile apps to complement online strategy average Offer local content to improve brand perception 90% market still under control of local companies ↑ 100 000 000 But survival means App downloads per month products and strategies to Indian preferences innovatively adapting Sources http:/www.mckinseyquarterly.comRetail_Consumer_Goods Sectors_Regions Tracking the_growih_of_Indias_middle_class_2032 http://www.think digit.comMobiles-and-EDAS http:/www.dominos.co.in blog http://www.euromonitor.com/consomer-foodservice-in-india'report So Co Mo

Domino's India Mobile Ordering App

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Domino's was the first food services company to offer services on the internet. In May, they became the first company to introduce a pizza ordering and payment app as part of the online marketing stra...

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