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Doing it Gangnam Style

SERIWorld.org K-pop's Impact and Tips for Business SEO Min-Soo Research Fellow, Samsung Economic Research Institute K-wave Spreads Worldwide IK-pop Business Strategies Producer Consumer Content Means of Communication Systematized production - Aimed at the global market from the beginning - Production firms act as Songs: Western styles tailored to Asian sensibilities Dance: Addition of point movements to group Use of social media - Social media reduces the time and expense to Active consumers who are comfortable with IT - Women in their teens and 20s who use social media and enter overseas markets gatekeepers dances Visual: Striking fashion and continuously changing style mobile device - Creation of a new "play culture" using K-pop Doing It "Gangnam Style" I Why Gangnam Style Caught on PSY The first Korean performer to attain global success, Psy's comic stylings depart from the K-pop mold Content - Visual gags, catchy music and unique "horse dance" - Easily imitated moves encourage global participation - Comic relief in a tough economy The most popular K-pop video of all time - Crowdsourced from korea's dance community More than 600 million Youtube views Distribution - Gangnam Style uploaded free of copyright to Youtube Celebrities soon mentioned it on Twitter NO.2 on the - Popularity grew rapidly as it was adapted and reinterpreted by users Billboard chart Psy has appeared on the Ellen Show, Today, and Saturday Night Live Learning from Psy - Don't be too serious - Intentionally kitsch marketing can catch on quickly - Today's consumers favor comic themes Tips for Business Create value through related products Use K-pop in advertising Leverage k-pop in new markets Games, musicals, and tourism/shopping products with Use K-pop images to promote products Use familiar K-pop stars to intraduce products to new markets K-pop content Copyright O Samsung Economic Research Institute. All rights reserved.

Doing it Gangnam Style

shared by seriworld on Nov 08
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Psy's surprise smash hit "Gangnam Style" has come out of nowhere to take the entire world by storm. Gangnam Style's success illustrates both what K-pop is doing to build a global fanbase, and what it ...

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