Does Your Website Have a Weight Problem?

DOES YOUR WEBSITE HAVE A WEIGHT PROBLEM? Is your website bloated? Does the site experience fatigue when running on different devices? Did your site's designer have an insatiable appetite for rich content? If you answered "yes" to any of those questions, you may have a page weight problem. Don't worry too much though, you're not alone. Much of the modern web has page weight problems. In fact, average bytes per page have more than doubled since February 2011: The average web pagé takes up 320KB on the wire AVERAGE BYTES PER PAGE BY CONTENT TYPE MARCH 15, 2011 MARCH 1, 2014 STYLESHEETS 27KB STYLESHEETS 48KB FLASH 84kB FLASH 76kB OTHER 21KB OTHER 131kB HTML 34KB HTML 56kB 735KB 1703KB TOTAL TOTAL SCRIPTS 121KB SCRIPTS 276KB IMAGES 445KB IMAGES 1063KB 40% of people abandon a website that takes more than 3 seconds to load. AVERAGE INDIVIDUAL RESPONSE SIZE 13 kB MARCH 15, 2011 GIF 1 8 kB AK. RESPONSE SIZE (KE) | 15 kB MARCH 1, 2014 AG RESPONSE SE (M) JPEG | 27 kB 1 8 kB PNG | 18 kB 16 kB 1 6 kB HTML | 10 kB JS | 16 kB 17 kB 1 8 kB| CSS 10 15 20 25 30 MARCH 15, 2011 MARCH 1, 2014 PAGES USING GOOGLE LIBRARIES API 12% 39% PAGES USING FLASH 47% 30% PAGES USING CUSTOM FONTS 39% A1 second delay in page response can result in a 7% reduction in conversions CACHE LIFETIME (DAYS) 100% MARCH 15, 2011 90% MARCH 1, 2014 80% 70% 60% 50% 40% 30% 20% 10% 0% O 365 HIGHEST CORRELATION TO LOAD TIME HIGHEST CORRELATION TO RENDER TIME 1.0 1.0 0.9 0.9 0.8 08 LL. 0.6 0.6 0.5 0.5 0.4 0.4 0.3 0.3 0.2 0.2 TOTAL XFER SIZE IMAGE XFER SIZE TOTAL REGS TOTAL XFER SIZE IMAGE XCFER SIZE IMAGE REGS | MARCH 15, 2011 | MARCH 15, 2011 | MARCH 1. 2014 MARCH 1, 2014 SOURCES: webmechanix http://httparchive.crg/compare.php?&rl=Mar%2015%202011&sl=All&r2=Mar%201%2020148s2=All http://blogkissmetrics.com/loading-time/ https://developersgoogle.com/speed/articles/web-metrics SNOWBALLING ROI FOCUSED DIGITAL MARKETING http://mozcomvblog/how-website-speed-actually-impacts-search-ranking