We hear a lot from business and technology pundits that design is becoming an increasingly important factor in the success of companies, but does that sentiment trickle down to the people actually running small businesses and deciding how much emphasis to place on design work? To find out, 99designs polled 1,500 small business owners, start-ups, entrepreneurs and design decision-makers on graphic design and its importance to their business.
The results sent a clear message: small businesses really do care about design, and expect it to become increasingly important to their success in the years ahead.
For summary of findings, check out http://99designs.com/business-blog/99designs-business-design-survey/ !
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