Does Design Matter

DOES DESIGN MATTER? 99designs surveyed 1,500 small businesses and startups to better understand the changing role of design in the business world. HOW IMPORTANT IS DESIGN TO BUSINESS SUCCESS? 49 PERCENT VERY IMPORTANT MODERATELY IMPORTANT PERCENT NEUTRAL 10 PERCENT SLIGHTLY IMPORTANT 07 PERCENT 03 PERCENT NOT IMPORTANT % 67 Expect that graphic design will become increasingly important to the success of their business over the next five years. PERCENT 34 44 21 PERCENT PERCENT PERCENT Predict their companies will spend more on graphic design in 2012 than in 2011. Predict they will spend Predict they will spend less in 2012. the same in 2012. In-house do it myself WHERE DO SMALL BUSINESSES SOURCE THEIR DESIGNERS? Crowdsource Agency 1 27 211 Freelance THE COLORS OF SUCCESS Respondents selected the colors they associate with business success. In order of popularity: Blue 57% Green O 35% 32% White Black 29% 0 21% Red Yellow 14% Orange Gray Purple 12% 12% 10% Purple is the color men associate LEAST with business success. Orange is the color women associate LEAST with business success. APPLE WAL-MART NIKE LOGO DESIGNS COCA-COLA BEST WORST MICROSOFT GOOGLE PEPSI FEDEX IBM GOOGLE WHICH COMPANIES HAVE THE BEST AND WORST DESIGNS? APPLE WAL-MART AMAZON GOOGLE WEBSITE DESIGNS BEST YAHOO! WORST FACEBOOK FACEBOOK NIKE MYSPACE MICROSOFT Responses to this question were open-ended. HOW MUCH WOULD YOU PAY FOR A NEW LOGO? 57• Would pay up to $500 $500 $1,000+ $1,000 PERCENT 18• Would pay up to $1,000 PERCENT 14 Would spend more than $1,000 PERCENT 99 designs The 99designs business design survey was conducted online from March 2012 to May 2012. The 1,500 respondents were evenly split between 99designs customers and non-customers hokding design decision-making roles within their companies who were polled through market research firm Askyour Target Market. %24