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Do You know Hotel Industry on Internet

THE ART OF THE CHECK-IN Small Businesses and Users Are Slowly Catching On Facebook, Yelp, Google, and Foursquare: They (and many more apps) let users check in to locations and announce to their friends where they are. The number of people checking in is relatively small compared to those engaging in other mobile activities, but it's growing, along with the number of businesses using the services to market to new and existing customers. THE BASICS ......... *........ ...... ........ ................ Why Would a Small Business Want to Do That? What Are Location-Based Networks? How Are Businesses Affected? A location-based network is a social When users check in to places, they can leave tips, recommendations, or redeem offers from the business owners. functioning as a loyalty program and These sites, apps, and services help build stronger relationships with customers, platform that lets users share their location with friends and the public Examples include Facebook Places, Foursquare, Yelp, and Scvngr. virtual word-of-mouth. Plus, the business gets added exposure and endorsement through user networks. A SMALL BUT GROWING USER BASE Who's Checking In? Roughly 3 in 4 smartphone owners use their phones to get location-based information like recommendations or directions, and 1 in 5 use their phone to check in. Get Location-Based Information O Use a "Check-In" Service All Adults 41% 10% All Mobile Phone Owners 46% 11% - Smartphone Owners 74% 18% "Figures reflect the percentage of each group that performs each activity More Consumers Are Using Location-Based Services Though check-in services aren't yet mainstream, the number of smartphone users who do check in at local businesses is growing. Smartphone Owners Who Use a Service to Check In Smartphone Owners Who Use Their Phones to Get Location-Based Recommendations, Directions, or Other Information May 2011 Feb 2012 12% 18% May 2011 Feb 2012 55% 74% ARE SMALL BUSINESSES USING THEM? More Small Businesses Are Trying More Small Business Owners Location-Based Services Are Finding Success The percentage of small businesses using location- based social channels like Foursquare nearly doubled from 2010 to 2011. Between 2010 and 2011, the number of small businesses who believe sites like Foursquare are important for sales generation grew tenfold. Small Business Owners Who Believe Such Applications Are Important for Sales Generation Small Business Owners Who Use Location-Based Social Channels 2010 2011 2010 2% 2011 25% .... HOW TO GET THE MOST OUT OF IT Due to minimal reach among smartphone owners, some critics argue that check-in apps and services are dead. But the numbers don't lie, and they are growing. Here's how to get the most out of location-based check-in services as a small business. CROSS-PROMOTE ON OTHER CHANNELS REWARD CURRENT CUSTOMERS Offer loyal customers coupons or rewards when they check in with your business. ------- Let your Facebook fans and Twitter followers know you're running promotions through location-based services. ENCOURAGE RECOMMENDATIONS PARTICIPATE IN CUSTOMER Offer discounts, free samples, or invites to DISCUSSION Learn what customers are saying about different aspects of your business-good or bad-and respond without being defensive. events for those who leave tips or reviews of your business.

Do You know Hotel Industry on Internet

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