Every marketer is SoLoMo-ing these days, and it's got nothing to do with music. "Social Local Mobile" is an approach to brand communications that seeks to deliver marketing information to a subscriber, relevant to the context (in this case, the physical location), over a medium that connects individuals and their potential interests in a mesh (in this case, social media), using a device that is always on and always about (in this case, a mobile device - smartphone or tablet).