Do I need a Website Redesign

DO INEED A WEBSITE REDESIGN Your website is the door through which you invite potential customers to engage with your business and conversions are the mark of a successful website that meets user needs. So if you're not seeingahigh return on investment from your site, or simply not getting a lot of traffic and engagement, it's probably time to update it. Follow this handy flowchart to determine whether you need a website redesign: HAVE YOU UPDATED YOUR WEBSITE AT ALL SINCE YOU LAUNCHED IT? DO SITE UPDATES APPEAR IS YOUR WEBSITE SIMULTANEOUSLY ACROSS ALL MOBILE-FRIENDLY? PLATFORMS (PC & MOBILE)? Mobile matters - mobile sales are expected to reach $370,000,0000,000 by 2017. IS YOUR WEBSITE FULLY RESPONSIVE? DOES IT CHANGE TO FIT ANY SCREEN Mobile responsiveness is essential to Google rankings. SIZE? 2 DOES YOUR WEBSITE INCORPORATE SOCIAL MEDIA Social network users trust content WIDGETS? shared by their peers. 4. HAVE YOU UPDATED YOUR IS NAVIGATION ON YOUR PAGE WEBSITE RECENTLY, LEAVING EASY TO FIND (MENUS, YOUR COMPETITORS IN THE BUTTONS, LINKS)? DUST? ARE YOUR THIRD-PARTY IS YOUR WEBSITE SOURCES UP-TO-DATE (SUCH HIGHLY USABLE: AS SHOPPING CART WIDGETS EASY-TO-NAVIGATE OR PAYMENT PROCESSORS)? MENUS, FAST PAGE LOADING, FUNCTIONING HYPERLINKS, SCANNABLE AND INTUITIVELY LAID OUT PAGES? 25% of shoppers leave websites that are too difficult to navigate. IS YOUR WEBSITE AN IS YOUR WEBSITE GETTING ACCURATE REPRESENTATION TRAFFIC AND ENGAGEMENT? OF YOUR BRAND? IS YOUR WEBSITE HOGGING YOUR HOSTING RESOURCES? ARE YOUR DEDICATED SERVERS OVERLOADING? Check site speed at Pingdom http://tools.pingdom.com/fpt . IS A REDESIGN IN YOUR WEBSITE BUDGET? Poor design (bad usability) leads to lower user engagement (i.e. sales). ARE YOU GETTING THE CONVERSIONS YOU WANT? CONGRATULATIONS, YOUR TIME TO REDESIGN! SITE IS PERFECT! I bluehost.com SOURCES: U.S. Online Retail Sales, TechCrunch 2 - Google Plans to Give M obile Friendly Sites a Ranking Boost, Linkedin 3 - Why Word of Mouth Marketing is the Most Important Social Media, Forbes 4 - Millennials Spend 18 Hours a Day Consu ming Media, Entrepreneur 5 Main Reasons Why Shoppers Le ave Your Website, Huffi ngton Post 6 - Pingdom Website Speed Test, Pingdom 7 - Does Website Design Impact the Bottom Line?, KISSmetrics