SEO For Small Business

Intelgain Disappearing Ink SEO FOR YOUR SMALL BUSINESS With more than 21.9 billion searches via online and offline platforms in 2009, a large number of these searches are focused on finding local business information. The increase in use of digital tools to find local business information is significant and varies by age. Therefore, small business owners must consider their target market and make sure they are using search engines, local search sites (ex. Google Maps) and Internet Yellow Page sites in addition to the more traditional tools. In the past year alone, American consumer searches across all media leapt a whopping 31%, with 21.9 BILLION inquiries in 2009. www.intelgain.com Total searches: +31% June 2008 June 2009 21.9 billion total searches There were approximately 202 million people intiating searches in 2009, which is about 68% of the nation's population and more than 100 inquiries per searcher. Local search method by demographic, 2009 TRADITIONAL DIGITAL Print Yellow/ White Pages I Local newspaper or magazine I Search Engines Internet Yellow/ White Pages I Cell phone or other device I Other printed directory I Directory Assistance I Local Search Sites (GoogleMaps, etc) Social O Other Networking Sites 100% 90% 46% 70% 60% 81% 50% 40% 30% 54% 20% 10% 19% 18-24 25-34 35-44 45-54 55-64 65+ Local Search Market Share, 2009 Google Maps 26% Yahool Local 17% 16% 16% Yellowbook 12% Network 6% 2008 2009 2009 2009 2008 2008 Google me YAHOO! Princeten Aunten, NJ See n, N C infoshot Source: TMP Directional Marketing, Sept 2009 Intelgain Disappearing Ink SEO FOR YOUR SMALL BUSINESS With more than 21.9 billion searches via online and offline platforms in 2009, a large number of these searches are focused on finding local business information. The increase in use of digital tools to find local business information is significant and varies by age. Therefore, small business owners must consider their target market and make sure they are using search engines, local search sites (ex. Google Maps) and Internet Yellow Page sites in addition to the more traditional tools. In the past year alone, American consumer searches across all media leapt a whopping 31%, with 21.9 BILLION inquiries in 2009. www.intelgain.com Total searches: +31% June 2008 June 2009 21.9 billion total searches There were approximately 202 million people intiating searches in 2009, which is about 68% of the nation's population and more than 100 inquiries per searcher. Local search method by demographic, 2009 TRADITIONAL DIGITAL Print Yellow/ White Pages I Local newspaper or magazine I Search Engines Internet Yellow/ White Pages I Cell phone or other device I Other printed directory I Directory Assistance I Local Search Sites (GoogleMaps, etc) Social O Other Networking Sites 100% 90% 46% 70% 60% 81% 50% 40% 30% 54% 20% 10% 19% 18-24 25-34 35-44 45-54 55-64 65+ Local Search Market Share, 2009 Google Maps 26% Yahool Local 17% 16% 16% Yellowbook 12% Network 6% 2008 2009 2009 2009 2008 2008 Google me YAHOO! Princeten Aunten, NJ See n, N C infoshot Source: TMP Directional Marketing, Sept 2009