Half a million members creating, sharing and exploring great visual content. Join us!

Header

Transcript

Direct Mail vs Email

CMS

central mailing services



DIRECT MAIL VS E-MAIL



DIRECT MAIL READERSHIP

% WHO RECEIVED AND READ MAIL BY INDUSTRY



MAIL FROM FINANCIAL SERVICES AND UTILITY COMPANIES ARE THE MOST RECEIVED AND READ



LOCAL GOVERNMENT 29% 78%

PROPERTY COMPANIES 21% 51%

CLUBS YOU ARE A MEMBER OF 17% 79%

RETAIL STORES 16% 57%

FASHION STORES 16% 74%

LOCAL SERVICE PROVIDERS 13% 59%

LOCAL RESTAURANTS 11% 51%

HOLIDAY COMPANIES 10% 65%



6.9

THE AVERAGE # OF PERSONALISED LETTERS RECEIVED PER WEEK



READING RATE

RECEIVED DIRECT MAIL



COMMUNICATION PREFERENCE BY CATEGORY



DIRECT MAIL IS PREFERRED TO E-MAIL AS A COMMUNICATION FORM FOR ALL INDUSTRIES



35% 10% 13% 43% SUPERMARKETS

30% 10% 13% 42% LOCAL RESTAURANTS

39% 9% 14% 37% RETAIL STORES

41% 9% 14% 37% LOCAL SERVICE PROVIDERS

43% 9% 13% 34% LOCAL GOVERNMENT

45% 8% 13% 33% HARDWARE OUTLETS

45% 9% 14% 32% FASHION STORES

46% 9% 15% 31% UTILITY COMPANIES

45% 10% 17% 28% TRAVEL COMPANIES

50% 9% 13% 28% BANKS

48% 9% 16% 28% INTEREST GROUPS

53% 8% 14% 28% TELECOMMUNICATION COMPANIES

54% 8% 14% 24% CHARITIES

59% 6% 12% 23% REAL ESTATE COMPANIES



DIRECT MAIL E-MAIL BOTH NEITHER



MAGAZINES 61% 10% 12% 17%

IMPORTANT INFORMATION 50% 23% 21% 6%

BROCHURES & CATALOGUES 47% 21% 18% 14%

DETAILED INFORMATION 43% 28% 21% 8%

VOUCHERS OR COUPONS 34% 13% 9% 43%

INFORMATION REQUEST 28% 40% 16% 16%

INVITATION TO SPECIAL EVENTS 25% 44% 21% 11%

NEWSLETTERS 23% 51% 17% 10%

BRIEF INFORMATION 18% 58% 14% 11%



DIRECT MAIL E-MAIL BOTH NEITHER



DIRECT MAIL IS PREFERRED FOR LENGTHIER OR IMPORTANT INFORMATION WHILE E-MAIL IS PREFERRED FOR BRIEF INFORMATION



COMMUNICATION PREFERENCE BY DEMOGRAPHICS



AGE EARNINGS



38% 44% 18% LESS THAN Σ26,000 66% 24% 11%

56% 31% 13% Σ26,000 TO Σ52,000 50% 35% 15%

59% 25% 6% Σ52,000 TO Σ75,000 59% 30% 11%



DIRECT MAIL E-MAIL BOTH



OLDER GENERATIONS AND LOW INCOME EARNERS ARE MORE RECEPTIVE TO DIRECT MAIN THAN E-MAIL



48% OF CUSTOMERS FELT THAT INFORMATION RECEIVED BY DIRECT MAIL WAS EASY TO TAKE IN COMPARED WITH 20% BY EMAIL

Direct Mail vs Email

shared by RobSp on Apr 16, 2013 in Business

Direct Mail vs Email

shared by RobSp on Apr 16, 2013 in Business

3K views

5 faves

4 comments

Direct Mail vs Email - Whether you are launching a new small business or are a large established business refining your marketing mix, a common question stands before you: Email or Direct Mail? Maybe ...
Rank: 263 of 16515 in Business

Designed By

Unknown (Claim it!)

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size

Tell your story visually before December 31st and get a free iPad Air!*

The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.


*Requires $10k minimum purchase
s