Direct Mail Response Rates

Direct Mail Response Rates www.sendmarketingsolutions.co.uk [email protected] sendless low cost mailing packages Direct mail generates £205 Billion 86% of consumers open mail packs in sales each year Of these, 37% only open mail from 22.4% brands they have a relationship with What makes consumers open mail? of the population aged 15 or over responded to And 38% only open mail if they can see a free sample or voucher inside one or more direct mail marketing channels in the 3 months up to Top 10 direct mail favourites Supermarkets and stores Local restaurants / take-aways August 2010. That's Local retail / trade shops 1.5m more Competitions Known Brand / Company Mail order catalogues Voucher / Special Offer Newspaper vouchers than during the same Holidays Relevance period in 2009. Events Personalisation Books Banking Data Source: fast.MAP Marketing-GAP Tracker