You’ve heard it before: we live in a digital age. It’s not news that today nearly every one of us has a digital identity formed by the data that exists about us online. This information comes from pages that we manage (like our social media profiles and organization membership accounts) as well as pages that we don’t (like online directories and mentions of us in the press). Despite universal awareness of the fact that our lives are increasingly cookied and stored online, there is a surprising lack of awareness of how much the digital footprints we create truly matter. Recruiters comb the Internet for information about job candidates, college admissions officers screen students’ social profiles in the application process, and potential dates even Google one another before meeting for drinks. Take a look at the numbers in this infographic, created by personal identity management startup Qnary, to get a sense of just how important a strong, positive online presence is in today’s world.