With Digimarc® Discover, navigating between print and online content has never been easier. Readers need only point their smartphone or tablet at a digitally watermarked image, graphic element or text — rather than an obnoxious QR code — to be instantly connected to related online experiences. The magazine industry's adoption of Digimarc Discover technology has taken off, and reader engagement levels with digitally watermarked content has experienced impressive growth in 2012. The first-ever Digimarc Traction Report offers compelling data for publishers looking to grow their readership and advertising by capturing the print-to-mobile content that most resonates with readers.